Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Quick Stats
Jan 30, 202665.0
AI Score
BUY0.93
Volume Ratio
Feb 25, 2026
Next Earnings
16
+ve Days (30d)
14
-ve Days (30d)
DEO Stock Summary
Last updated Jan 30, 2026
DEO is currently trading at $92.8, positioned below its 200-day moving average of $100.34, suggesting bearish momentum. The stock has a 52-week range of $84.52 to $122.43.
Technical Analysis: The 50-day moving average stands at $89.11, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 59.571, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.344, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates DEO at 65.0/100 with a BUY recommendation.
DEO (Diageo plc) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 59.571 |
| CMF (20) | 0.344 |
| ROC (10) | 3.861 |
| ADX (14) | 9.875 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 0.579 |
| AROONOSC (14) | 57.143 |
| WILLAMS %R (14) | -1.846 |
| MFI (14) | 49.117 |
DEO Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
DEO Price vs Max Options Open Interest
DEO Max Change In Options Open Interest
DEO Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DEO Daily Out of Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DEO Daily In the Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DEO Most Active Options by Volume(near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Diageo plc is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
DEO Moving Averages Analysis
Diageo plc has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
DEO (Diageo plc) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 90.18 |
| 20 | 89.45 |
| 30 | 88.65 |
| 50 | 89.11 |
| 100 | 92.62 |
| 200 | 100.34 |
DEO Fundamental Analysis
| P/E (Forward) | 10.4167 |
| P/E (Trailing) | 21.8341 |
| Market Cap ($) | 51.2 billion |
| Earnings/Share ($) | 4.22 |
| Net Proft Margin (%) | 0.1163 |
| Dividend/Share ($) | 1.035 |
| EPS Estimate Current Year ($) | 6.4772 |
| EPS Estimate Next Year ($) | 6.6659 |
| WallStreet Target Price ($) | 104.8571 |
| Most Recent Quarter |