Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Quick Stats
Jan 30, 202654.4
AI Score
HOLD0.02
Volume Ratio
Mar 31, 2026
Next Earnings
13
+ve Days (30d)
17
-ve Days (30d)
DRCT Stock Summary
Last updated Jan 30, 2026
DRCT is currently trading at $2.28, positioned above its 200-day moving average of $0.54, indicating a long-term uptrend. The stock has a 52-week range of $0.041 to $6.0399.
Technical Analysis: The 50-day moving average stands at $0.74, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 57.226, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.258, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates DRCT at 54.4/100 with a HOLD recommendation.
DRCT (Direct Digital Holdings, Inc. Class A Common Stock) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 57.226 |
| CMF (20) | -0.258 |
| ROC (10) | 34.911 |
| ADX (14) | 46.718 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 0.682 |
| AROONOSC (14) | 64.286 |
| WILLAMS %R (14) | -84.305 |
| MFI (14) | 95.862 |
DRCT Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
DRCT Price vs Max Options Open Interest
DRCT Max Change In Options Open Interest
DRCT Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DRCT Daily Out of Money Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DRCT Daily In the Money Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
DRCT Most Active Options by Volume(near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Direct Digital Holdings, Inc. Class A Common Stock is above both 50 Day and 200 Day SMA which is considered Bullish.
DRCT Moving Averages Analysis
Direct Digital Holdings, Inc. Class A Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
Direct Digital Holdings, Inc. Class A Common Stock has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jan 30, 2026
DRCT (Direct Digital Holdings, Inc. Class A Common Stock) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 2.6 |
| 20 | 1.71 |
| 30 | 1.16 |
| 50 | 0.74 |
| 100 | 0.54 |
| 200 | 0.54 |
DRCT Fundamental Analysis
| P/E (Forward) | 5.1125 |
| P/E (Trailing) | -- |
| Market Cap ($) | 3.2 million |
| Earnings/Share ($) | -73.15 |
| Net Proft Margin (%) | -0.2676 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | -48.6751 |
| EPS Estimate Next Year ($) | -0.55 |
| WallStreet Target Price ($) | 110.0001 |
| Most Recent Quarter |
News: $DRCT is experiencing fluctuations in its stock price, with some investors gaining and others losing. Compliance news is expected soon, which could lead to significant gains. Short interest adds to the intrigue. Despite some losses, there is hope for a rebound with the stock potentially reaching $5. Investors are advised to have a stop loss in place. Some investors have covered their positions at $4.60. The stock is expected to bounce back and potentially see a significant increase in value.
Updated 2026-01-23 13:00:01