Soho House & Co Inc is a membership platform of physical and digital spaces that connects a vibrant, diverse group of members from across the world. The members use the platform to work, socialize, connect, create, and flourish all over the world. It offers lease agreements for Houses, hotels, restaurants, studios, spas, and other properties. The company's reportable segments are: United Kingdom; The Americas; and Europe and Rest of the world. The majority of its revenue is generated from the Americas segment, which encompasses its operating units in the Americas, including Soho Houses, stand-alone U.S. restaurants, Soho Friends, and the management fees under a hotel management contract for the operation of The Ned London.
Quick Stats
55.1
AI Score
HOLD2.08
Volume Ratio
Next Earnings
13
+ve Days (30d)
11
-ve Days (30d)
SHCO Stock Summary
Last updated Jan 26, 2026
SHCO is currently trading at $8.99, positioned below its 200-day moving average of $, suggesting bearish momentum. The stock has a 52-week range of $4.77 to $9.
Technical Analysis: The 50-day moving average stands at $, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 57.151, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.257, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates SHCO at 55.1/100 with a HOLD recommendation.
SHCO (Soho House & Co Inc.) Indicators
Last updated Jan 26, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 57.151 |
| CMF (20) | 0.257 |
| ROC (10) | 12.785 |
| ADX (14) | 29.325 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 0.006 |
| AROONOSC (14) | -7.143 |
| WILLAMS %R (14) | -3.431 |
| MFI (14) | 44.394 |
SHCO Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
SHCO Price vs Max Options Open Interest
SHCO Max Change In Options Open Interest
SHCO Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SHCO Daily Out of Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SHCO Daily In the Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SHCO Most Active Options by Volume(near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Soho House & Co Inc. is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
SHCO Moving Averages Analysis
SHCO (Soho House & Co Inc.) Simple Moving Averages
Moving Averages are last updated
| Days | MA |
|---|
SHCO Fundamental Analysis
| P/E (Forward) | 51.8135 |
| P/E (Trailing) | -- |
| Market Cap ($) | 1.8 billion |
| Earnings/Share ($) | -0.41 |
| Net Proft Margin (%) | -0.06 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 0.17 |
| EPS Estimate Next Year ($) | -0.1 |
| WallStreet Target Price ($) | 9 |
| Most Recent Quarter |