SOHU Stock Analysis: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$15.77
0.32 (2.07%)
ā²
5d:
-3.37%
30d:
-4.08%
90d:
+0.38%
BUY
MODERATE Confidence
Analysis Updated: Apr 1, 2026 12:00 AM ET
Earnings: May 18, 2026
Smart Money Accumulation
SOHU is down 3.4% this week, but smart money is accumulating calls. Top strike: $12.5 2026-06-18 with 8 OI. Call ratio: 100% View Scanner →
Strength: 6.7/10
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Interactive Price Chart (1 Month)
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Bottom Line:
š” BUY OPPORTUNITY: SOHU shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
š” BUY OPPORTUNITY: SOHU shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $15.77, which is considered slightly low relative to its 30-day fair value range of $15.72 to $16.52.
Technical Outlook: Technically, SOHU is in a uptrend. Immediate support is located at $15.09, while resistance sits at $16.59.
Market Sentiment: SOHU has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+20.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SOHU is in a uptrend. Immediate support is located at $15.09, while resistance sits at $16.59.
Market Sentiment: SOHU has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+20.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$15.72 -
$16.52
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
66.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.5% below Wall St target ($19.00)
Fair Price Analysis
30-Day Fair Range
$15.72 -
$16.52
Current vs Fair Value
SLIGHTLY LOW
Expected Move (7 Days)
±$1.03
(6.5%)
Support & Resistance Levels
Support Level
$15.09
Resistance Level
$16.59
Current Trend
Uptrend
Technical data as of
Apr 1, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-5.77
Wall Street Target
$19.00
(+20.5%)
Revenue Growth (YoY)
-26.7%
Earnings Growth (YoY)
-75.7%
Profit Margin
22.7%
Share & Embed Analysis
Last updated: April 02, 2026 9:38 AM ET
Data refreshes hourly during market hours. Next update: 10:38 AM
Data refreshes hourly during market hours. Next update: 10:38 AM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.