SOHU Stock Analysis: Buy, Sell, or Hold?
SOHU - Sohu.com Limited American Depositary Shares
$16.93
-0.06 (-0.35%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 17, 2026
16d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: SOHU shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: SOHU is currently trading at $16.93, which is considered extended relative to its 30-day fair value range of $15.91 to $16.90.
Technical Outlook: Technically, SOHU is in a uptrend. The price is approaching resistance at $17.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+11.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SOHU is in a uptrend. The price is approaching resistance at $17.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $19.00 (+11.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$15.91 -
$16.90
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
59.2%
Protect Your Profits
Holding SOHU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($19.00)
Fair Price Analysis
30-Day Fair Range
$15.91 -
$16.90
Current vs Fair Value
EXTENDED
Expected Move (7 Days)
±$1.01
(6.0%)
Support & Resistance Levels
Support Level
$15.83
Resistance Level
$17.30
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
-6.22
Wall Street Target
$19.00
(+11.8%)
Revenue Growth (YoY)
-26.7%
Earnings Growth (YoY)
-75.7%
Profit Margin
22.7%
Last updated: January 31, 2026 8:32 AM ET
Data refreshes hourly during market hours. Next update: 9:32 AM
Data refreshes hourly during market hours. Next update: 9:32 AM
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Technical Signals Check
Is SOHU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SOHU Option Strategies
Professional options setups generated by AI based on today's SOHU price and gamma walls.
