WIX Stock Analysis: Buy, Sell, or Hold?
WIX - WIX.com Ltd.
$86.84
-3.13 (-3.48%)
▼
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 18, 2026
16d
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1 traders called WIX this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: WIX shows positive signals but monitor for confirmation. Market pricing in 3.3% decline. Moderate conviction.
💡 BUY OPPORTUNITY: WIX shows positive signals but monitor for confirmation. Market pricing in 3.3% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$8.15
Based on -33.2% avg growth
INTRINSIC VALUE TODAY
$5.06
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WIX is currently trading at $86.84, which is considered slightly low relative to its 30-day fair value range of $85.22 to $103.11. The stock's valuation (Forward PE: 13.0) is in line with its historical norms (14.4). Remarkably, the market is currently pricing in an annual earnings decline of 3.3% over the next few years. This pessimistic expectation contrasts with the company's recent 47.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, WIX is in a strong downtrend. Immediate support is located at $75.00, while resistance sits at $96.82. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $159.70 (+83.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, WIX is in a strong downtrend. Immediate support is located at $75.00, while resistance sits at $96.82. Short-term momentum is weak, with the stock down 3.5% recently.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $159.70 (+83.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$85.22 -
$103.11
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.5%)
- BULLISH: Trading 83.9% below Wall St target ($159.70)
Fair Price Analysis
30-Day Fair Range
$85.22 -
$103.11
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$75.00
Resistance Level
$96.82
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
12.99
Wall Street Target
$159.70
(+83.9%)
Revenue Growth (YoY)
13.6%
Earnings Growth (YoY)
47.8%
Profit Margin
7.2%
Valuation Discount vs History
-3.3% cheaper
PE vs Historical
13.0 vs 14.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.3%
(market-implied from PE analysis)
1-Year Target
$83.97
(-3%)
2-Year Target
$81.20
(-7%)
3-Year Target
$78.52
(-10%)
3-Yr Target (if PE normalizes)
(PE: 13→14)
$87.02
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -70.4%)
$145.90
(+68%)
Base:
(SPY PE: 13.0, Growth: -70.4%)
$85.02
(-2%)
Bear:
(PE: 11.0, Growth: -70.4%)
$72.27
(-17%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (39x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 39.42 | Current EPS (TTM): $2.36
Bull Case
$204.69
(+136%)
Analyst growth 100.0%, PE expands to 43.4
Base Case
$186.08
(+114%)
Market implied 100.0%, PE stable at 39.4
Bear Case
$63.27
(-27%)
Severe decline -20.0%, PE contracts to 33.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.0 to 14.4
Stabilization Target:
$96.23
(+10.8%)
PE Expansion Potential:
+10.8%
Last updated: January 31, 2026 9:51 PM ET
Data refreshes hourly during market hours. Next update: 10:50 PM
Data refreshes hourly during market hours. Next update: 10:50 PM
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Technical Signals Check
Is WIX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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