Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60/40).
Quick Stats
Jul 02, 202652.8
AI Score
HOLD0.84
Volume Ratio
Aug 04, 2026
Next Earnings
12
+ve Days (30d)
18
-ve Days (30d)
HRI Stock Summary
Last updated Jul 02, 2026
HRI is currently trading at $134.91, positioned below its 200-day moving average of $135.45, suggesting bearish momentum. The stock has a 52-week range of $88.45 to $188.35.
Technical Analysis: The 50-day moving average stands at $136.97, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 44.092, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.226, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates HRI at 52.8/100 with a HOLD recommendation.
HRI (Herc Holdings Inc.) Indicators
Last updated Jul 02, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 44.092 |
| CMF (20) | -0.226 |
| ROC (10) | -7.016 |
| ADX (14) | 21.215 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 2.218 |
| AROONOSC (14) | -64.286 |
| WILLAMS %R (14) | -89.748 |
| MFI (14) | 59.246 |
HRI Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
HRI Price vs Max Options Open Interest
HRI Max Change In Options Open Interest
HRI Options - Sort by Max open Interest (near term)
3rd July 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HRI Daily Out of Money Options - Sort by Max open Interest (near term)
3rd July 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HRI Daily In the Money Options - Sort by Max open Interest (near term)
3rd July 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HRI Most Active Options by Volume(near term)
3rd July 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Herc Holdings Inc. is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
HRI Moving Averages Analysis
HRI (Herc Holdings Inc.) Simple Moving Averages
Moving Averages are last updated Jul 02, 2026
| Days | MA |
|---|---|
| 10 | 146.41 |
| 20 | 145.61 |
| 30 | 141.24 |
| 50 | 136.97 |
| 100 | 129.63 |
| 200 | 135.45 |
HRI Fundamental Analysis
| P/E (Forward) | 17.0358 |
| P/E (Trailing) | -- |
| Market Cap ($) | 4.7 billion |
| Earnings/Share ($) | -0.06 |
| Net Proft Margin (%) | -0.0011 |
| Dividend/Share ($) | 2.8 |
| EPS Estimate Current Year ($) | 6.21 |
| EPS Estimate Next Year ($) | 9.8358 |
| WallStreet Target Price ($) | 169.25 |
| Most Recent Quarter |