HRI Stock Analysis: Buy, Sell, or Hold?

HRI - Herc Holdings Inc.

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
$134.91
-5.32 (-3.79%) β–Ό
5d: -11.82%
30d: +5.18%
90d: +43.48%
WAIT
LOW Confidence
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Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 04, 2026

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Interactive Price Chart (1 Month)

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πŸ’‘
Bottom Line:
⏸️ WAIT FOR STABILIZATION: HRI is down 11.8% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
See Forward Earnings Fair Value & Price Prediction β†’

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$260.49
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$161.75
16.6% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.6x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HRI is currently trading at $134.91, which is considered oversold relative to its 30-day fair value range of $135.07 to $149.83. The stock's valuation (Forward PE: 13.7) is in line with its historical norms (13.6). At these levels, the market is pricing in 0.2% annual earnings growth.

Technical Outlook: Technically, HRI is in a downtrend. Immediate support is located at $124.23, while resistance sits at $150.72. Short-term momentum is weak, with the stock down 3.8% recently.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (13th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $169.25 (+25.5%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Historical Trading Range $135.07 - $149.83
Company Quality Score 53/100 (HOLD)
Options IV Signal 13th percentile (COMPLACENCY WARNING)
Volume Confirmation HIGH
Confidence Score 82.3%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • BULLISH: Options cheap (IV 13th percentile)
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BEARISH: Downward momentum (-3.8%)
  • BULLISH: Trading 25.5% below Wall St target ($169.25)
  • BULLISH: Expecting earnings turnaround to 0.2% growth with 32.3% revenue growth
  • WARNING: Recommendation downgraded due to -11.8% 5-day decline - wait for stabilization

Trading Range Analysis

30-Day Trading Range $135.07 - $149.83
Current vs Trading Range OVERSOLD
Expected Move (7 Days) Β±$9.55 (7.1%)

Support & Resistance Levels

Support Level $124.23
Resistance Level $150.72
Current Trend Downtrend
Technical data as of Jun 9, 2026

Fundamental Context

Forward P/E (Next Year Est.) 13.72
Wall Street Target $169.25 (+25.5%)
Revenue Growth (YoY) 32.3%
Earnings Growth (YoY) -79.0%
Profit Margin -0.1%
Valuation Premium vs History +0.2% premium
PE vs Historical 13.7 vs 13.6 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.2% (market-implied from PE analysis)
1-Year Target $135.18 (+0%)
2-Year Target $135.45 (+0%)
3-Year Target $135.72 (+1%)
3-Yr Target (if PE normalizes) (PE: 14β†’14) PE COMPRESSION $134.57 (0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 21.8, Growth: 58.4%) $723.01 (+436%)
Base: (SPY PE: 13.7, Growth: 58.4%) $455.32 (+238%)
Bear: (PE: 11.7, Growth: 58.4%) $387.02 (+187%)
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Last updated: July 03, 2026 6:09 PM ET
Data refreshes hourly during market hours. Next update: 7:09 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced HRI Option Strategies

Professional options setups generated by AI based on today's HRI price and gamma walls.

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