HRI Stock Analysis: Buy, Sell, or Hold?

HRI - Herc Holdings Inc.

SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
$133.85
-4.35 (-3.15%) ▼
5d: -1.67%
30d: +21.48%
90d: -10.84%
BUY
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Apr 28, 2026 0d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: HRI shows positive signals but monitor for confirmation. Market pricing in 0.6% growth. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$256.73
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$159.41
16.0% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: HRI is currently trading at $133.85, which is considered slightly high relative to its 30-day fair value range of $108.91 to $136.10. The stock's valuation (Forward PE: 13.7) is in line with its historical norms (13.5). At these levels, the market is pricing in 0.6% annual earnings growth.

Technical Outlook: Technically, HRI is in a strong downtrend. Immediate support is located at $124.98, while resistance sits at $143.89. Short-term momentum is weak, with the stock down 3.1% recently.

Market Sentiment: HRI has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $168.90 (+26.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Historical Trading Range $108.91 - $136.10
Company Quality Score 63/100 (BUY)
Volume Confirmation HIGH
Confidence Score 74.8%

All Signals

  • BULLISH: Strong technical setup (75/100)
  • BULLISH: High volume confirmation
  • BEARISH: Downward momentum (-3.1%)
  • BULLISH: Trading 26.2% below Wall St target ($168.90)
  • BULLISH: Expecting earnings turnaround to 0.6% growth with 32.3% revenue growth

Trading Range Analysis

30-Day Trading Range $108.91 - $136.10
Current vs Trading Range SLIGHTLY HIGH

Support & Resistance Levels

Support Level $124.98
Resistance Level $143.89
Current Trend Strong Downtrend
Technical data as of May 18, 2026

Fundamental Context

Forward P/E (Next Year Est.) 13.71
Wall Street Target $168.90 (+26.2%)
Revenue Growth (YoY) 32.3%
Earnings Growth (YoY) -79.0%
Profit Margin -0.1%
Valuation Premium vs History +0.6% premium
PE vs Historical 13.7 vs 13.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.6% (market-implied from PE analysis)
1-Year Target $134.65 (+1%)
2-Year Target $135.46 (+1%)
3-Year Target $136.27 (+2%)
3-Yr Target (if PE normalizes) (PE: 14→14) PE COMPRESSION $134.22 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.1, Growth: 62.3%) $728.39 (+444%)
Base: (SPY PE: 13.7, Growth: 62.3%) $451.74 (+238%)
Bear: (PE: 11.7, Growth: 62.3%) $383.98 (+187%)
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Last updated: May 18, 2026 10:55 PM ET
Data refreshes hourly during market hours. Next update: 11:55 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced HRI Option Strategies

Professional options setups generated by AI based on today's HRI price and gamma walls.

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