Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract Manufacturing. It generates the majority of the revenue from the Wholesale segment.
Quick Stats
Jan 30, 202656.5
AI Score
HOLD0.74
Volume Ratio
Feb 24, 2026
Next Earnings
13
+ve Days (30d)
15
-ve Days (30d)
RCKY Stock Summary
Last updated Jan 30, 2026
RCKY is currently trading at $32.19, positioned above its 200-day moving average of $26.33, indicating a long-term uptrend. The stock has a 52-week range of $11.93 to $34.36.
Technical Analysis: The 50-day moving average stands at $30.67, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 53.682, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.176, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates RCKY at 56.5/100 with a HOLD recommendation.
RCKY (Rocky Brands, Inc.) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 53.682 |
| CMF (20) | 0.176 |
| ROC (10) | -2.484 |
| ADX (14) | 32.309 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 0.668 |
| AROONOSC (14) | 50.0 |
| WILLAMS %R (14) | -48.33 |
| MFI (14) | 49.989 |
RCKY Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
RCKY Price vs Max Options Open Interest
RCKY Max Change In Options Open Interest
RCKY Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
RCKY Daily Out of Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
RCKY Daily In the Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
RCKY Most Active Options by Volume(near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Rocky Brands, Inc. is above both 50 Day and 200 Day SMA which is considered Bullish.
RCKY Moving Averages Analysis
Rocky Brands, Inc. has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
Rocky Brands, Inc. has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jan 30, 2026
RCKY (Rocky Brands, Inc.) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 32.78 |
| 20 | 31.59 |
| 30 | 31.09 |
| 50 | 30.67 |
| 100 | 29.88 |
| 200 | 26.33 |
RCKY Fundamental Analysis
| P/E (Forward) | 0 |
| P/E (Trailing) | 11.4745 |
| Market Cap ($) | 235.6 million |
| Earnings/Share ($) | 2.74 |
| Net Proft Margin (%) | 0.0437 |
| Dividend/Share ($) | 0.62 |
| EPS Estimate Current Year ($) | 2.8 |
| EPS Estimate Next Year ($) | 3.11 |
| WallStreet Target Price ($) | 42 |
| Most Recent Quarter |