RCKY Stock Analysis: Buy, Sell, or Hold?
RCKY - Rocky Brands, Inc.
$34.18
0.46 (1.36%)
▲
5d:
-1.21%
30d:
-22.12%
90d:
+0.77%
HOLD
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Apr 28, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: RCKY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: RCKY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$59.18
Based on 7.7% avg growth
INTRINSIC VALUE TODAY
$36.74
7.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: RCKY is currently trading at $34.18, which is considered oversold relative to its 30-day fair value range of $35.14 to $43.24. From a valuation perspective, the stock is trading at a discount (Forward PE: 8.2) compared to its historical average (10.0). Remarkably, the market is currently pricing in an annual earnings decline of 6.3% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $32.01, while resistance sits at $38.19.
Market Sentiment: RCKY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $53.00 (+57.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, RCKY is in a uptrend. Immediate support is located at $32.01, while resistance sits at $38.19.
Market Sentiment: RCKY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $53.00 (+57.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$35.14 -
$43.24
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 57.2% below Wall St target ($53.00)
Trading Range Analysis
30-Day Trading Range
$35.14 -
$43.24
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$32.01
Resistance Level
$38.19
Current Trend
Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.24
Wall Street Target
$53.00
(+57.2%)
Revenue Growth (YoY)
9.1%
Earnings Growth (YoY)
-74.7%
Profit Margin
3.8%
Valuation Discount vs History
-6.3% cheaper
PE vs Historical
8.2 vs 10.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.3%
(market-implied from PE analysis)
1-Year Target
$31.60
(-6%)
2-Year Target
$29.61
(-12%)
3-Year Target
$27.74
(-18%)
3-Yr Target (if PE normalizes)
(PE: 8→10)
$33.65
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 11.4%)
$124.94
(+271%)
Base:
(SPY PE: 8.2, Growth: 11.4%)
$46.67
(+38%)
Bear:
(PE: 7.0, Growth: 11.4%)
$39.67
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Trailing PE: 13.41 | Current EPS (TTM): $2.47
Bull Case
$60.35
(+79%)
Analyst growth 65.6%, PE expands to 14.8
Base Case
$54.86
(+63%)
Market implied 65.6%, PE stable at 13.4
Bear Case
$22.53
(-33%)
Severe decline -20.0%, PE contracts to 11.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 8.2 to 10.0
Stabilization Target:
$40.90
(+21.3%)
PE Expansion Potential:
+21.3%
Share & Embed Analysis
Last updated: May 18, 2026 2:41 PM ET
Data refreshes hourly during market hours. Next update: 3:41 PM
Data refreshes hourly during market hours. Next update: 3:41 PM
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Technical Signals Check
Is RCKY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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