AMZN Stock Analysis: Buy, Sell, or Hold?
AMZN - Amazon.Com Inc
$239.30
-2.43 (-1.01%)
▼
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 05, 2026
3d
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37 traders called AMZN this week
77% bullish • 10 bearish
77% bullish • 10 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: AMZN shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: AMZN shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$285.70
Based on 7.7% avg growth
INTRINSIC VALUE TODAY
$177.40
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AMZN is currently trading at $239.30, which is considered fair relative to its 30-day fair value range of $231.38 to $242.93. The stock's valuation (Forward PE: 30.3) is in line with its historical norms (29.5). At these levels, the market is pricing in 0.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, AMZN is in a strong uptrend. Immediate support is located at $226.88, while resistance sits at $247.78.
Market Sentiment: AMZN has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $296.29 (+23.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, AMZN is in a strong uptrend. Immediate support is located at $226.88, while resistance sits at $247.78.
Market Sentiment: AMZN has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $296.29 (+23.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$231.38 -
$242.93
Company Quality Score
66/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
84.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 23.8% below Wall St target ($296.29)
- NEUTRAL: Market pricing in 0.8% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$231.38 -
$242.93
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$226.88
Resistance Level
$247.78
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
30.30
Wall Street Target
$296.29
(+23.8%)
Revenue Growth (YoY)
13.4%
Earnings Growth (YoY)
36.4%
Profit Margin
11.1%
Valuation Premium vs History
+0.8% premium
PE vs Historical
30.3 vs 29.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.8%
(market-implied from PE analysis)
1-Year Target
$241.21
(+1%)
2-Year Target
$243.14
(+2%)
3-Year Target
$245.09
(+2%)
3-Yr Target (if PE normalizes)
(PE: 30→30)
PE COMPRESSION
$238.63
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 30.3, Growth: 11.4%)
$330.89
(+38%)
Base:
(SPY PE: 22.3, Growth: 11.4%)
$243.54
(+2%)
Bear:
(PE: 19.0, Growth: 11.4%)
$207.01
(-14%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (34x PE), but valuation improves significantly next year (30x PE) as earnings recover.
Trailing PE: 34.37 | Current EPS (TTM): $7.07
Bull Case
$298.26
(+25%)
Analyst growth 11.6%, PE expands to 37.8
Base Case
$271.15
(+13%)
Market implied 11.6%, PE stable at 34.4
Bear Case
$165.25
(-31%)
Severe decline -20.0%, PE contracts to 29.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: February 01, 2026 1:04 AM ET
Data refreshes hourly during market hours. Next update: 2:04 AM
Data refreshes hourly during market hours. Next update: 2:04 AM
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Technical Signals Check
Is AMZN showing a specific setup today?
Insider Activity (6 Months)
8
Buys
12
Sells
Net
INSIDERS SELLING
Recent Transactions
Marjorie Taylor Greene
BUY
2025-10-15
Marjorie Taylor Greene
BUY
2025-10-09
Douglas J Herrington
SELL
2500 shares
2025-10-01
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