Is BB stock a Buy, Sell, or Hold?

Based on our analysis, BB is currently a HOLD with moderate confidence. 📊 HOLD: BB shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of BB stock?

Our analysis estimates the fair value range for BB to be between $3.76 and $3.95. The current price is $3.57.

What is the analyst price target for BB?

The average Wall Street analyst price target for BB is $4.84. This implies a potential upside of 32.1% from current levels.

BB Stock Analysis: Buy, Sell, or Hold?

BB - BlackBerry Limited

SERVICES-PREPACKAGED SOFTWARE

$3.57

-0.09 (-2.46%) ▼

HOLD

MODERATE Confidence

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Last Updated: January 30, 2026

Earnings: Apr 09, 2026

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 HOLD: BB shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

In-depth Analysis How we analyze

Valuation Analysis: BB is currently trading at $3.57, which is considered oversold relative to its 30-day fair value range of $3.76 to $3.95. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.3) compared to its historical average (28.9). Remarkably, the market is currently pricing in an annual earnings decline of 8.3% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, BB is in a downtrend. The price is currently testing key support at $3.55. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: BB has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $4.84 (+32.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Fair Price Range $3.76 - $3.95

Company Quality Score 56/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 32.1% below Wall St target ($4.84)
CAUTION: 5-day price weakness (-6.5%) - monitor closely

Fair Price Analysis

30-Day Fair Range $3.76 - $3.95

Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $3.55

Resistance Level $3.94

Current Trend Downtrend

Fundamental Context

Forward P/E (Next Year Est.) 22.28

Wall Street Target $4.84 (+32.1%)

Revenue Growth (YoY) -1.3%

Profit Margin 4.0%

Valuation Discount vs History -8.3% cheaper

PE vs Historical 22.3 vs 28.9 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -8.3% (market-implied from PE analysis)

1-Year Target $3.36 (-8%)

2-Year Target $3.08 (-16%)

3-Year Target $2.82 (-23%)

3-Yr Target (if PE normalizes) (PE: 22→29) $3.66 (0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.3, Growth: 12.8%) $5.25 (+43%)

Base: (SPY PE: 22.3, Growth: 12.8%) $5.25 (+44%)

Bear: (PE: 18.9, Growth: 12.8%) $4.46 (+22%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (23x PE), but valuation improves significantly next year (22x PE) as earnings recover.

Forward PE: 22.83 | Forward EPS (Implied): $0.16

Bull Case $4.42 (+21%)

Analyst growth 15.0%, PE expands to 24.0

Base Case $3.66 (0%)

Market implied 0.0%, PE stable at 22.8

Bear Case $2.80 (-24%)

Severe decline -15.0%, PE contracts to 20.6

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 22.3 to 28.9

Stabilization Target: $4.75 (+29.7%)

PE Expansion Potential: +29.7%

Last updated: January 30, 2026 5:52 PM ET
Data refreshes hourly during market hours. Next update: 6:52 PM

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Technical Signals Check

Is BB showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

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Net

INSIDERS SELLING

Recent Transactions

John Joseph Giamatteo SELL 28343 shares 2025-10-02

Mattias Eriksson SELL 5914 shares 2025-10-02

Philip S Kurtz SELL 4345 shares 2025-10-02

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