KSS Stock Analysis: Buy, Sell, or Hold?
KSS - Kohls Corporation
$12.76
-0.12 (-0.93%)
▼
5d:
-1.24%
30d:
-16.55%
90d:
-37.48%
BUY
HIGH Confidence
Analysis Updated: Apr 1, 2026 12:00 AM ET
Earnings: May 14, 2026
Smart Money Accumulation
KSS is down 11.2% this week, but smart money is accumulating calls. Top strike: $14 2026-04-17 with 5,832 OI. Call ratio: 62% View Scanner →
Strength: 6.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: KSS appears deeply undervalued. Market expects -13.4% annual earnings decline despite 145% recent earnings growth. Contrarian opportunity at discount to historical valuation.
✅ BUY SIGNAL: KSS appears deeply undervalued. Market expects -13.4% annual earnings decline despite 145% recent earnings growth. Contrarian opportunity at discount to historical valuation.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$8.19
Based on -15.1% avg growth
INTRINSIC VALUE TODAY
$5.09
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $12.76, which is considered slightly low relative to its 30-day fair value range of $12.35 to $15.98. From a valuation perspective, the stock is trading at a discount (Forward PE: 9.1) compared to its historical average (14.0). Remarkably, the market is currently pricing in an annual earnings decline of 13.4% over the next few years. This pessimistic expectation contrasts with the company's recent 144.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $12.12, while resistance sits at $13.23.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.46 (+35.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $12.12, while resistance sits at $13.23.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $17.46 (+35.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$12.35 -
$15.98
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 35.5% below Wall St target ($17.46)
Fair Price Analysis
30-Day Fair Range
$12.35 -
$15.98
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$12.13
Resistance Level
$13.23
Current Trend
Strong Uptrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
9.07
Wall Street Target
$17.46
(+35.5%)
Revenue Growth (YoY)
-4.2%
Earnings Growth (YoY)
144.7%
Profit Margin
1.8%
Valuation Discount vs History
-13.4% cheaper
PE vs Historical
9.1 vs 14.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-13.4%
(market-implied from PE analysis)
1-Year Target
$11.59
(-10%)
2-Year Target
$10.43
(-19%)
3-Year Target
$9.39
(-27%)
3-Yr Target (if PE normalizes)
(PE: 9→14)
$14.49
(+13%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: -34.3%)
$23.14
(+80%)
Base:
(SPY PE: 9.1, Growth: -34.3%)
$9.39
(-27%)
Bear:
(PE: 7.7, Growth: -34.3%)
$7.98
(-38%)
📈
Valuation based on Current Earnings
Trailing PE: 5.22 | Current EPS (TTM): $2.38
Bull Case
$8.16
(-38%)
Analyst growth -40.3%, PE expands to 5.7
Base Case
$7.42
(-44%)
Market implied -40.3%, PE stable at 5.2
Bear Case
$8.45
(-36%)
Severe decline -20.0%, PE contracts to 4.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.1 to 14.0
Stabilization Target:
$19.88
(+54.3%)
PE Expansion Potential:
+54.3%
Share & Embed Analysis
Last updated: April 02, 2026 12:25 PM ET
Data refreshes hourly during market hours. Next update: 1:25 PM
Data refreshes hourly during market hours. Next update: 1:25 PM
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Technical Signals Check
Is KSS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Jill Timm
SELL
10000 shares
2025-12-10
Jill Timm
SELL
25000 shares
2025-12-04
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Professional options setups generated by AI based on today's KSS price and gamma walls.
