SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$22.10
-0.19 (-0.85%)
▼
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 12, 2026
12d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$30.17
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$18.74
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 18.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $22.10, which is considered oversold relative to its 30-day fair value range of $23.16 to $25.72. The stock's valuation (Forward PE: 16.7) is in line with its historical norms (18.1). Remarkably, the market is currently pricing in an annual earnings decline of 2.7% over the next few years. This pessimistic expectation contrasts with the company's recent 7.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONY is in a strong downtrend. The price is currently testing key support at $21.80. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $32.46 (+45.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a strong downtrend. The price is currently testing key support at $21.80. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $32.46 (+45.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$23.16 -
$25.72
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 45.6% below Wall St target ($32.46)
Fair Price Analysis
30-Day Fair Range
$23.16 -
$25.72
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$21.80
Resistance Level
$24.19
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
16.66
Wall Street Target
$32.46
(+45.6%)
Revenue Growth (YoY)
4.6%
Earnings Growth (YoY)
7.8%
Profit Margin
8.9%
Valuation Discount vs History
-2.7% cheaper
PE vs Historical
16.7 vs 18.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.7%
(market-implied from PE analysis)
1-Year Target
$21.69
(-3%)
2-Year Target
$21.10
(-5%)
3-Year Target
$20.53
(-8%)
3-Yr Target (if PE normalizes)
(PE: 17→18)
$22.31
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 5.0%)
$34.51
(+55%)
Base:
(SPY PE: 16.7, Growth: 5.0%)
$25.78
(+16%)
Bear:
(PE: 14.2, Growth: 5.0%)
$21.92
(-2%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 17.38 | Current EPS (TTM): $1.30
Bull Case
$24.51
(+10%)
Analyst growth -1.4%, PE expands to 19.1
Base Case
$22.28
(0%)
Market implied -1.4%, PE stable at 17.4
Bear Case
$15.37
(-31%)
Severe decline -20.0%, PE contracts to 14.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.7 to 18.1
Stabilization Target:
$24.21
(+8.6%)
PE Expansion Potential:
+8.6%
Last updated: January 30, 2026 5:55 PM ET
Data refreshes hourly during market hours. Next update: 6:55 PM
Data refreshes hourly during market hours. Next update: 6:55 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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