DKNG Stock Analysis: Buy, Sell, or Hold?
DKNG - DraftKings Inc. Class A Common Stock
$27.51
-2.43 (-8.12%)
▼
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 12, 2026
11d
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13 traders called DKNG this week
95% bullish • 1 bearish
95% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKNG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKNG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$64.18
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$39.85
31.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKNG is currently trading at $27.51, which is considered oversold relative to its 30-day fair value range of $31.05 to $35.64. The stock's valuation (Forward PE: 18.5) is in line with its historical norms (20.4). Remarkably, the market is currently pricing in an annual earnings decline of 3.1% over the next few years. This pessimistic expectation contrasts with the company's recent 184.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DKNG is in a strong uptrend. The price is currently testing key support at $27.20. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 8.1% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.32 (+51.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKNG is in a strong uptrend. The price is currently testing key support at $27.20. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 8.1% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $45.32 (+51.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$31.05 -
$35.64
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
Protect Your Profits
Holding DKNG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-8.1%)
- BULLISH: Trading 51.4% below Wall St target ($45.32)
- CAUTION: Recommendation downgraded due to -8.2% 5-day decline
Fair Price Analysis
30-Day Fair Range
$31.05 -
$35.64
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$27.21
Resistance Level
$35.19
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
18.53
Wall Street Target
$45.32
(+51.4%)
Revenue Growth (YoY)
4.4%
Earnings Growth (YoY)
184.6%
Profit Margin
-4.9%
Valuation Discount vs History
-3.1% cheaper
PE vs Historical
18.5 vs 20.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-3.1%
(market-implied from PE analysis)
1-Year Target
$29.01
(-3%)
2-Year Target
$28.11
(-6%)
3-Year Target
$27.24
(-9%)
3-Yr Target (if PE normalizes)
(PE: 19→20)
$29.99
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 111.4%)
$121.59
(+306%)
Base:
(SPY PE: 18.5, Growth: 111.4%)
$101.05
(+238%)
Bear:
(PE: 15.8, Growth: 111.4%)
$85.89
(+187%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.5 to 20.4
Stabilization Target:
$32.96
(+10.1%)
PE Expansion Potential:
+10.1%
Last updated: January 31, 2026 2:13 AM ET
Data refreshes hourly during market hours. Next update: 3:13 AM
Data refreshes hourly during market hours. Next update: 3:13 AM
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Technical Signals Check
Is DKNG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
8
Sells
Net
INSIDERS SELLING
Recent Transactions
R Stanton Dodge
SELL
52777 shares
2025-10-17
R Stanton Dodge
SELL
105554 shares
2025-09-02
Ryan R Moore
SELL
76390 shares
2025-08-21
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Advanced DKNG Option Strategies
Professional options setups generated by AI based on today's DKNG price and gamma walls.
