KSS Stock Analysis: Buy, Sell, or Hold?
KSS - Kohls Corporation
$17.47
0.57 (3.37%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 10, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KSS shows positive signals but monitor for confirmation. Market pricing in 4.9% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KSS shows positive signals but monitor for confirmation. Market pricing in 4.9% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$10.09
Based on -11.8% avg growth
INTRINSIC VALUE TODAY
$6.27
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KSS is currently trading at $17.47, which is considered oversold relative to its 30-day fair value range of $18.00 to $21.35. From a valuation perspective, the stock is trading at a discount (Forward PE: 13.7) compared to its historical average (15.9). Remarkably, the market is currently pricing in an annual earnings decline of 4.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $16.83, while resistance sits at $19.46. The stock is showing strong short-term momentum, up 3.4% recently.
Market Sentiment: KSS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $22.00 (+30.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KSS is in a strong uptrend. Immediate support is located at $16.83, while resistance sits at $19.46. The stock is showing strong short-term momentum, up 3.4% recently.
Market Sentiment: KSS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $22.00 (+30.2%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$18.00 -
$21.35
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.4%)
- BULLISH: Trading 30.2% below Wall St target ($22.00)
Fair Price Analysis
30-Day Fair Range
$18.00 -
$21.35
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$16.83
Resistance Level
$19.46
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
13.69
Wall Street Target
$22.00
(+30.2%)
Revenue Growth (YoY)
-3.6%
Earnings Growth (YoY)
-64.7%
Profit Margin
1.2%
Valuation Discount vs History
-4.9% cheaper
PE vs Historical
13.7 vs 15.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.9%
(market-implied from PE analysis)
1-Year Target
$16.07
(-5%)
2-Year Target
$15.28
(-10%)
3-Year Target
$14.54
(-14%)
3-Yr Target (if PE normalizes)
(PE: 14→16)
$16.88
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -27.5%)
$20.07
(+19%)
Base:
(SPY PE: 13.7, Growth: -27.5%)
$12.32
(-27%)
Bear:
(PE: 11.6, Growth: -27.5%)
$10.47
(-38%)
📈
Valuation based on Current Earnings
Trailing PE: 9.95 | Current EPS (TTM): $1.73
Bull Case
$13.52
(-23%)
Analyst growth -28.6%, PE expands to 11.0
Base Case
$12.29
(-30%)
Market implied -28.6%, PE stable at 10.0
Bear Case
$11.71
(-33%)
Severe decline -20.0%, PE contracts to 8.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.7 to 15.9
Stabilization Target:
$19.63
(+16.1%)
PE Expansion Potential:
+16.1%
Last updated: January 31, 2026 2:50 AM ET
Data refreshes hourly during market hours. Next update: 3:50 AM
Data refreshes hourly during market hours. Next update: 3:50 AM
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Technical Signals Check
Is KSS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Professional options setups generated by AI based on today's KSS price and gamma walls.
