PRTH Stock Analysis: Buy, Sell, or Hold?
PRTH - Priority Technology Holdings, Inc.
$5.91
0.00 (0.00%)
▲
5d:
-1.66%
30d:
+7.45%
90d:
-17.11%
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Mar 05, 2026
30d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: PRTH shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
✅ BUY SIGNAL: PRTH shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$8.58
Based on 7.8% avg growth
INTRINSIC VALUE TODAY
$5.33
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 4.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PRTH is currently trading at $5.91, which is considered slightly high relative to its 30-day fair value range of $5.55 to $5.96. The stock's valuation (Forward PE: 4.9) is in line with its historical norms (4.9). Remarkably, the market is currently pricing in an annual earnings decline of 0.1% over the next few years. This pessimistic expectation contrasts with the company's recent 385.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PRTH is in a strong downtrend. Immediate support is located at $5.70, while resistance sits at $6.16.
Market Sentiment: PRTH has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $10.20 (+72.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PRTH is in a strong downtrend. Immediate support is located at $5.70, while resistance sits at $6.16.
Market Sentiment: PRTH has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (22th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $10.20 (+72.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$5.55 -
$5.96
Company Quality Score
57/100
(HOLD)
Options IV Signal
22th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
80.8%
All Signals
- BULLISH: Options cheap (IV 22th percentile)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 72.6% below Wall St target ($10.20)
Fair Price Analysis
30-Day Fair Range
$5.55 -
$5.96
Current vs Fair Value
SLIGHTLY HIGH
Expected Move (7 Days)
±$0.99
(16.7%)
Support & Resistance Levels
Support Level
$5.70
Resistance Level
$6.16
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
4.89
Wall Street Target
$10.20
(+72.6%)
Revenue Growth (YoY)
6.3%
Earnings Growth (YoY)
385.7%
Profit Margin
5.8%
Valuation Discount vs History
-0.1% cheaper
PE vs Historical
4.9 vs 4.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.1%
(market-implied from PE analysis)
1-Year Target
$5.90
(0%)
2-Year Target
$5.90
(0%)
3-Year Target
$5.89
(0%)
3-Yr Target (if PE normalizes)
(PE: 5→5)
$5.90
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 11.5%)
$37.37
(+532%)
Base:
(SPY PE: 4.9, Growth: 11.5%)
$8.20
(+39%)
Bear:
(PE: 4.2, Growth: 11.5%)
$6.97
(+18%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (11x PE), but valuation improves significantly next year (5x PE) as earnings recover.
Trailing PE: 11.06 | Current EPS (TTM): $0.53
Bull Case
$12.89
(+118%)
Analyst growth 100.0%, PE expands to 12.2
Base Case
$11.72
(+98%)
Market implied 100.0%, PE stable at 11.1
Bear Case
$3.98
(-33%)
Severe decline -20.0%, PE contracts to 9.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.9 to 4.9
Stabilization Target:
$5.92
(+0.1%)
PE Expansion Potential:
+0.1%
Last updated: February 01, 2026 9:30 PM ET
Data refreshes hourly during market hours. Next update: 10:30 PM
Data refreshes hourly during market hours. Next update: 10:30 PM
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Technical Signals Check
Is PRTH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PRTH Option Strategies
Professional options setups generated by AI based on today's PRTH price and gamma walls.
