SO Stock Analysis: Buy, Sell, or Hold?
SO - The Southern Company
$89.31
0.17 (0.19%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 19, 2026
18d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SO is fairly valued with market pricing in 0.6% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: SO is fairly valued with market pricing in 0.6% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$112.79
Based on 5.2% avg growth
INTRINSIC VALUE TODAY
$70.03
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SO is currently trading at $89.31, which is considered extended relative to its 30-day fair value range of $86.73 to $88.65. The stock's valuation (Forward PE: 19.6) is in line with its historical norms (19.2). At these levels, the market is pricing in 0.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SO is in a strong uptrend. The price is currently testing key support at $86.89. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SO is in a strong uptrend. The price is currently testing key support at $86.89. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$86.73 -
$88.65
Company Quality Score
66/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
Holding SO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($95.78)
- NEUTRAL: Market pricing in 0.6% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$86.73 -
$88.65
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$86.89
Resistance Level
$89.55
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
19.55
Wall Street Target
$95.78
(+7.4%)
Revenue Growth (YoY)
7.5%
Earnings Growth (YoY)
10.8%
Profit Margin
15.4%
Valuation Premium vs History
+0.6% premium
PE vs Historical
19.6 vs 19.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$89.67
(+1%)
2-Year Target
$90.21
(+1%)
3-Year Target
$90.75
(+2%)
3-Yr Target (if PE normalizes)
(PE: 20→19)
PE COMPRESSION
$89.13
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 6.4%)
$122.36
(+37%)
Base:
(SPY PE: 19.5, Growth: 6.4%)
$107.26
(+20%)
Bear:
(PE: 16.6, Growth: 6.4%)
$91.17
(+2%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 21.97 | Current EPS (TTM): $4.02
Bull Case
$110.21
(+23%)
Analyst growth 13.4%, PE expands to 24.2
Base Case
$100.19
(+12%)
Market implied 13.4%, PE stable at 22.0
Bear Case
$60.06
(-33%)
Severe decline -20.0%, PE contracts to 18.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 10:05 PM ET
Data refreshes hourly during market hours. Next update: 11:05 PM
Data refreshes hourly during market hours. Next update: 11:05 PM
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Technical Signals Check
Is SO showing a specific setup today?
Insider Activity (6 Months)
1
Buys
1
Sells
0
Net
NEUTRAL
Recent Transactions
Val T. Hoyle
SELL
2025-09-23
Marjorie Taylor Greene
BUY
2025-08-28
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Professional options setups generated by AI based on today's SO price and gamma walls.
