SO Stock Analysis: Buy, Sell, or Hold?
SO - The Southern Company
$97.39
1.84 (1.93%)
▲
5d:
+3.88%
30d:
+0.01%
90d:
+11.72%
BUY
MODERATE Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: Apr 30, 2026
30d
Smart Money Accumulation
SO is down 5.4% this week, but smart money is accumulating calls. Top strike: $105 2026-05-15 with 8,087 OI. Call ratio: 77% View Scanner →
Strength: 5.4/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SO shows positive signals but monitor for confirmation. Market pricing in 0.0% growth. Moderate conviction.
💡 BUY OPPORTUNITY: SO shows positive signals but monitor for confirmation. Market pricing in 0.0% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$127.32
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$79.05
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SO is currently trading at $97.39, which is considered slightly high relative to its 30-day fair value range of $94.86 to $97.72. The stock's valuation (Forward PE: 19.4) is in line with its historical norms (19.5). At these levels, the market is pricing in -0.0% annual earnings growth.
Technical Outlook: Technically, SO is in a strong uptrend. The price is approaching resistance at $99.58. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SO is in a strong uptrend. The price is approaching resistance at $99.58. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$94.86 -
$97.72
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($101.24)
Fair Price Analysis
30-Day Fair Range
$94.86 -
$97.72
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$93.16
Resistance Level
$99.58
Current Trend
Strong Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.44
Wall Street Target
$101.24
(+6.0%)
Revenue Growth (YoY)
10.1%
Earnings Growth (YoY)
-22.1%
Profit Margin
14.7%
PE vs Historical
19.4 vs 19.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
0%
(market-implied from PE analysis)
1-Year Target
$95.55
(0%)
2-Year Target
$95.55
(0%)
3-Year Target
$95.55
(0%)
3-Yr Target (if PE normalizes)
(PE: 19→20)
$95.85
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 7.7%)
$137.40
(+44%)
Base:
(SPY PE: 19.4, Growth: 7.7%)
$119.24
(+25%)
Bear:
(PE: 16.5, Growth: 7.7%)
$101.35
(+6%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 23.82 | Current EPS (TTM): $3.92
Bull Case
$128.81
(+37%)
Analyst growth 25.4%, PE expands to 26.2
Base Case
$117.10
(+25%)
Market implied 25.4%, PE stable at 23.8
Bear Case
$63.51
(-32%)
Severe decline -20.0%, PE contracts to 20.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: March 30, 2026 11:58 AM ET
Data refreshes hourly during market hours. Next update: 12:58 PM
Data refreshes hourly during market hours. Next update: 12:58 PM
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Technical Signals Check
Is SO showing a specific setup today?
Insider Activity (6 Months)
1
Buys
0
Sells
+
Net
NEUTRAL
Recent Transactions
Jared Moskowitz
BUY
2025-12-02
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Advanced SO Option Strategies
Professional options setups generated by AI based on today's SO price and gamma walls.
