SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$19.91
-0.12 (-0.60%)
▼
5d:
-1.53%
30d:
-11.86%
90d:
-22.49%
HOLD
MODERATE Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: May 13, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SONY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SONY shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.33
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.55
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $19.91, which is considered oversold relative to its 30-day fair value range of $20.62 to $22.29. The stock's valuation (Forward PE: 15.8) is in line with its historical norms (17.0). Remarkably, the market is currently pricing in an annual earnings decline of 2.3% over the next few years. This pessimistic expectation contrasts with the company's recent 7.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONY is in a strong downtrend. The price is currently testing key support at $19.74. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $29.79 (+49.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SONY is in a strong downtrend. The price is currently testing key support at $19.74. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $29.79 (+49.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$20.62 -
$22.29
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 49.6% below Wall St target ($29.79)
Fair Price Analysis
30-Day Fair Range
$20.62 -
$22.29
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$19.74
Resistance Level
$21.73
Current Trend
Strong Downtrend
Technical data as of
Mar 27, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.82
Wall Street Target
$29.79
(+49.6%)
Revenue Growth (YoY)
0.5%
Earnings Growth (YoY)
7.8%
Profit Margin
-1.6%
Valuation Discount vs History
-2.3% cheaper
PE vs Historical
15.8 vs 17.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.3%
(market-implied from PE analysis)
1-Year Target
$19.45
(-2%)
2-Year Target
$19.00
(-5%)
3-Year Target
$18.57
(-7%)
3-Yr Target (if PE normalizes)
(PE: 16→17)
$19.96
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: -39.6%)
$27.86
(+40%)
Base:
(SPY PE: 15.8, Growth: -39.6%)
$19.67
(-1%)
Bear:
(PE: 13.4, Growth: -39.6%)
$16.72
(-16%)
📈
Valuation based on Current Earnings
Trailing PE: 15.67 | Current EPS (TTM): $1.29
Bull Case
$21.70
(+5%)
Analyst growth -2.4%, PE expands to 17.2
Base Case
$19.73
(-5%)
Market implied -2.4%, PE stable at 15.7
Bear Case
$13.75
(-34%)
Severe decline -20.0%, PE contracts to 13.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.8 to 17.0
Stabilization Target:
$21.40
(+7.5%)
PE Expansion Potential:
+7.5%
Share & Embed Analysis
Last updated: March 30, 2026 8:56 AM ET
Data refreshes hourly during market hours. Next update: 9:56 AM
Data refreshes hourly during market hours. Next update: 9:56 AM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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