SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$3.35
-0.11 (-3.18%)
▼
WAIT
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 25, 2026
24d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 MIXED SIGNALS: SSP shows conflicting indicators. Wait for confirmation before entering.
📊 MIXED SIGNALS: SSP shows conflicting indicators. Wait for confirmation before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$4.84
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$3.01
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $3.35, which is considered oversold relative to its 30-day fair value range of $3.46 to $3.92. The stock's valuation (Forward PE: 7.9) is in line with its historical norms (7.9). Remarkably, the market is currently pricing in an annual earnings decline of 0.2% over the next few years. This pessimistic expectation contrasts with the company's recent 91.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SSP is in a strong uptrend. The price is currently testing key support at $3.29. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.2% recently.
Market Sentiment: SSP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Implied Volatility is high (80th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $5.85 (+69.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, SSP is in a strong uptrend. The price is currently testing key support at $3.29. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.2% recently.
Market Sentiment: SSP has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Implied Volatility is high (80th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $5.85 (+69.1%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$3.46 -
$3.92
Company Quality Score
51/100
(HOLD)
Options IV Signal
80th percentile
(EVENT RISK)
Volume Confirmation
HIGH
Confidence Score
42.3%
Protect Your Profits
Holding SSP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Options expensive (IV 80th percentile)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.2%)
- BULLISH: Trading 69.1% below Wall St target ($5.85)
Fair Price Analysis
30-Day Fair Range
$3.46 -
$3.92
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$0.84
(25.1%)
Support & Resistance Levels
Support Level
$3.30
Resistance Level
$3.82
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
7.91
Wall Street Target
$5.85
(+69.1%)
Revenue Growth (YoY)
-18.6%
Earnings Growth (YoY)
91.3%
Profit Margin
1.0%
Valuation Discount vs History
-0.2% cheaper
PE vs Historical
7.9 vs 7.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.2%
(market-implied from PE analysis)
1-Year Target
$3.45
(0%)
2-Year Target
$3.45
(0%)
3-Year Target
$3.44
(-1%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
PE COMPRESSION
$3.44
(-1%)
Earnings growth offset by PE compression
Last updated: January 31, 2026 2:01 AM ET
Data refreshes hourly during market hours. Next update: 3:01 AM
Data refreshes hourly during market hours. Next update: 3:01 AM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
