SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$3.65
0.08 (2.24%)
▲
5d:
+0.83%
30d:
-11.19%
90d:
-8.52%
BUY
HIGH Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: May 14, 2026
Smart Money Accumulation
SSP is down 10.7% this week, but smart money is accumulating calls. Top strike: $5 2026-06-18 with 36 OI. Call ratio: 100% View Scanner →
Strength: 10.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SSP shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: SSP shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $3.65, which is considered fair relative to its 30-day fair value range of $3.47 to $4.18. From a valuation perspective, the stock is trading at a discount (Forward PE: -5.3) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is showing sideways momentum. Immediate support is located at $3.30, while resistance sits at $3.88.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.92 (+94.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SSP is showing sideways momentum. Immediate support is located at $3.30, while resistance sits at $3.88.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $6.92 (+94.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$3.47 -
$4.18
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.5%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 94.0% below Wall St target ($6.92)
- BULLISH: Market expects only 0% annual growth - appears undervalued
Fair Price Analysis
30-Day Fair Range
$3.47 -
$4.18
Current vs Fair Value
FAIR
Expected Move (7 Days)
±$0.44
(12.1%)
Support & Resistance Levels
Support Level
$3.30
Resistance Level
$3.89
Current Trend
Sideways
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-5.33
Wall Street Target
$6.93
(+94.0%)
Revenue Growth (YoY)
-23.1%
Earnings Growth (YoY)
91.3%
Profit Margin
-4.7%
PE vs Historical
-5.3 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: April 02, 2026 3:25 PM ET
Data refreshes hourly during market hours. Next update: 4:25 PM
Data refreshes hourly during market hours. Next update: 4:25 PM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
20
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Austin S Heidt
BUY
4000 shares
2026-03-10
Anthony S Granado
BUY
4200 shares
2026-03-10
Vanessa L Sanchez
BUY
4200 shares
2026-03-10
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
