Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Quick Stats
Jan 30, 202653.1
AI Score
HOLD1.05
Volume Ratio
Feb 04, 2026
Next Earnings
12
+ve Days (30d)
17
-ve Days (30d)
HOG Stock Summary
Last updated Jan 30, 2026
HOG is currently trading at $19.8, positioned below its 200-day moving average of $24.72, suggesting bearish momentum. The stock has a 52-week range of $19.44 to $31.25.
Technical Analysis: The 50-day moving average stands at $21.67, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 35.115, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.189, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates HOG at 53.1/100 with a HOLD recommendation.
HOG (Harley-Davidson, Inc.) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 35.115 |
| CMF (20) | -0.189 |
| ROC (10) | -6.028 |
| ADX (14) | 29.737 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | -0.541 |
| AROONOSC (14) | -92.857 |
| WILLAMS %R (14) | -83.178 |
| MFI (14) | 26.941 |
HOG Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
HOG Price vs Max Options Open Interest
HOG Max Change In Options Open Interest
HOG Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HOG Daily Out of Money Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HOG Daily In the Money Options - Sort by Max open Interest (near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
HOG Most Active Options by Volume(near term)
2nd February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Harley-Davidson, Inc. is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
HOG Moving Averages Analysis
HOG (Harley-Davidson, Inc.) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 20.16 |
| 20 | 20.58 |
| 30 | 20.69 |
| 50 | 21.67 |
| 100 | 24.54 |
| 200 | 24.72 |
HOG Fundamental Analysis
| P/E (Forward) | 6.2383 |
| P/E (Trailing) | 4.6919 |
| Market Cap ($) | 2.4 billion |
| Earnings/Share ($) | 4.22 |
| Net Proft Margin (%) | 0.1074 |
| Dividend/Share ($) | 0.713 |
| EPS Estimate Current Year ($) | 4.0978 |
| EPS Estimate Next Year ($) | 1.994 |
| WallStreet Target Price ($) | 26.5 |
| Most Recent Quarter |