Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Quick Stats
Jan 30, 202651.5
AI Score
HOLD1.58
Volume Ratio
Mar 12, 2026
Next Earnings
12
+ve Days (30d)
18
-ve Days (30d)
PRPL Stock Summary
Last updated Jan 30, 2026
PRPL is currently trading at $0.6875, positioned below its 200-day moving average of $0.82, suggesting bearish momentum. The stock has a 52-week range of $0.56 to $1.26.
Technical Analysis: The 50-day moving average stands at $0.75, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 39.347, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.104, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates PRPL at 51.5/100 with a HOLD recommendation.
PRPL (Purple Innovation, Inc. Common Stock) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 39.347 |
| CMF (20) | -0.104 |
| ROC (10) | -13.019 |
| ADX (14) | 11.579 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | -0.013 |
| AROONOSC (14) | -78.571 |
| WILLAMS %R (14) | -97.355 |
| MFI (14) | 38.287 |
PRPL Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
PRPL Price vs Max Options Open Interest
PRPL Max Change In Options Open Interest
PRPL Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
PRPL Daily Out of Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
PRPL Daily In the Money Options - Sort by Max open Interest (near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
PRPL Most Active Options by Volume(near term)
1st February 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Purple Innovation, Inc. Common Stock is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
PRPL Moving Averages Analysis
PRPL (Purple Innovation, Inc. Common Stock) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 0.72 |
| 20 | 0.73 |
| 30 | 0.73 |
| 50 | 0.75 |
| 100 | 0.82 |
| 200 | 0.82 |
PRPL Fundamental Analysis
| P/E (Forward) | 294.1176 |
| P/E (Trailing) | -- |
| Market Cap ($) | 74.4 million |
| Earnings/Share ($) | -0.5 |
| Net Proft Margin (%) | -0.124 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | -0.355 |
| EPS Estimate Next Year ($) | -0.2525 |
| WallStreet Target Price ($) | 2.5333 |
| Most Recent Quarter |