Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Quick Stats
Jan 30, 202658.1
AI Score
HOLD0.96
Volume Ratio
Feb 24, 2026
Next Earnings
16
+ve Days (30d)
14
-ve Days (30d)
SAM Stock Summary
Last updated Jan 30, 2026
SAM is currently trading at $213.62, positioned below its 200-day moving average of $214.47, suggesting bearish momentum. The stock has a 52-week range of $185.34 to $259.9999.
Technical Analysis: The 50-day moving average stands at $202.6, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 54.001, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.308, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates SAM at 58.1/100 with a HOLD recommendation.
SAM (Boston Beer Company) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 54.001 |
| CMF (20) | 0.308 |
| ROC (10) | -1.138 |
| ADX (14) | 17.397 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 3.645 |
| AROONOSC (14) | 50.0 |
| WILLAMS %R (14) | -52.677 |
| MFI (14) | 57.924 |
SAM Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
SAM Price vs Max Options Open Interest
SAM Max Change In Options Open Interest
SAM Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SAM Daily Out of Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SAM Daily In the Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
SAM Most Active Options by Volume(near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Boston Beer Company is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
SAM Moving Averages Analysis
Boston Beer Company has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
SAM (Boston Beer Company) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 216.15 |
| 20 | 211.7 |
| 30 | 206.81 |
| 50 | 202.6 |
| 100 | 209.2 |
| 200 | 214.47 |
SAM Fundamental Analysis
| P/E (Forward) | 19.5695 |
| P/E (Trailing) | 24.7782 |
| Market Cap ($) | 2.3 billion |
| Earnings/Share ($) | 8.61 |
| Net Proft Margin (%) | 0.0466 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 9.3466 |
| EPS Estimate Next Year ($) | 10.8908 |
| WallStreet Target Price ($) | 240.15 |
| Most Recent Quarter |