Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

Snapchat's stock, $SNAP, is experiencing a strong performance with Sponsored Snaps driving gains. Despite some retail selling, the stock is flagging and showing potential for growth. The company has doubled its adjusted EBITDA to 233M, and there is speculation that someone big is loading up on shares. Snapchat has a strong user base in North America and potential for continued monetization of the app. Market sentiment towards the CEO and future profitability remains uncertain.