BKE Stock Analysis: Buy, Sell, or Hold?
BKE - The Buckle, Inc.
$47.30
0.12 (0.25%)
▲
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Mar 13, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: BKE shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$88.93
Based on 9.4% avg growth
INTRINSIC VALUE TODAY
$55.22
14.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BKE is currently trading at $47.30, which is considered oversold relative to its 30-day fair value range of $50.37 to $55.66. From a valuation perspective, the stock is trading at a discount (Forward PE: 11.6) compared to its historical average (14.0). Remarkably, the market is currently pricing in an annual earnings decline of 6.2% over the next few years. This pessimistic expectation contrasts with the company's recent 9.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, BKE is in a downtrend. The price is currently testing key support at $46.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $55.00 (+16.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BKE is in a downtrend. The price is currently testing key support at $46.59. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $55.00 (+16.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$50.37 -
$55.66
Company Quality Score
47/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
81.5%
Protect Your Profits
Holding BKE? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($55.00)
- CAUTION: Recommendation downgraded due to -7.2% 5-day decline
Fair Price Analysis
30-Day Fair Range
$50.37 -
$55.66
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$2.71
(5.7%)
Support & Resistance Levels
Support Level
$46.59
Resistance Level
$55.89
Current Trend
Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
11.58
Wall Street Target
$55.00
(+16.6%)
Revenue Growth (YoY)
9.3%
Earnings Growth (YoY)
9.1%
Profit Margin
16.1%
Valuation Discount vs History
-6.2% cheaper
PE vs Historical
11.6 vs 14.0
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.2%
(market-implied from PE analysis)
1-Year Target
$44.25
(-6%)
2-Year Target
$41.51
(-12%)
3-Year Target
$38.94
(-18%)
3-Yr Target (if PE normalizes)
(PE: 12→14)
$47.08
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 14.7%)
$91.28
(+94%)
Base:
(SPY PE: 11.6, Growth: 14.7%)
$47.39
(+0%)
Bear:
(PE: 9.8, Growth: 14.7%)
$40.28
(-15%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 11.71 | Current EPS (TTM): $4.09
Bull Case
$52.51
(+11%)
Analyst growth -0.4%, PE expands to 12.9
Base Case
$47.74
(+1%)
Market implied -0.4%, PE stable at 11.7
Bear Case
$32.58
(-31%)
Severe decline -20.0%, PE contracts to 10.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.6 to 14.0
Stabilization Target:
$57.05
(+20.9%)
PE Expansion Potential:
+20.9%
Last updated: January 31, 2026 3:20 AM ET
Data refreshes hourly during market hours. Next update: 4:20 AM
Data refreshes hourly during market hours. Next update: 4:20 AM
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Technical Signals Check
Is BKE showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
James E Shada
SELL
20000 shares
2025-09-05
Kari G Smith
SELL
20000 shares
2025-09-05
Brett P Milkie
SELL
6000 shares
2025-09-05
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Advanced BKE Option Strategies
Professional options setups generated by AI based on today's BKE price and gamma walls.
