CLX Stock Analysis: Buy, Sell, or Hold?
CLX - Clorox Company
$112.79
3.09 (2.82%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 03, 2026
2d
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3 traders called CLX this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CLX shows positive signals but monitor for confirmation. Market pricing in 0.6% growth. Moderate conviction.
💡 BUY OPPORTUNITY: CLX shows positive signals but monitor for confirmation. Market pricing in 0.6% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$163.34
Based on 8.7% avg growth
INTRINSIC VALUE TODAY
$101.42
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CLX is currently trading at $112.79, which is considered extended relative to its 30-day fair value range of $100.34 to $111.47. The stock's valuation (Forward PE: 16.3) is in line with its historical norms (16.0). At these levels, the market is pricing in 0.6% annual earnings growth.
Technical Outlook: Technically, CLX is in a strong downtrend. The price is approaching resistance at $115.47. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CLX has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CLX is in a strong downtrend. The price is approaching resistance at $115.47. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CLX has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$100.34 -
$111.47
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
60.5%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($120.41)
- BULLISH: Expecting earnings turnaround to 0.6% growth with -18.9% revenue growth
Fair Price Analysis
30-Day Fair Range
$100.34 -
$111.47
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$107.50
Resistance Level
$115.47
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
16.27
Wall Street Target
$120.41
(+9.8%)
Revenue Growth (YoY)
-18.9%
Earnings Growth (YoY)
-18.7%
Profit Margin
11.7%
Valuation Premium vs History
+0.6% premium
PE vs Historical
16.3 vs 16.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$110.36
(+1%)
2-Year Target
$111.02
(+1%)
3-Year Target
$111.69
(+2%)
3-Yr Target (if PE normalizes)
(PE: 16→16)
PE COMPRESSION
$109.84
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 13.4%)
$219.06
(+100%)
Base:
(SPY PE: 16.3, Growth: 13.4%)
$159.82
(+46%)
Bear:
(PE: 13.8, Growth: 13.4%)
$135.85
(+24%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 17.08 | Current EPS (TTM): $6.37
Bull Case
$126.68
(+12%)
Analyst growth 5.8%, PE expands to 18.8
Base Case
$115.16
(+2%)
Market implied 5.8%, PE stable at 17.1
Bear Case
$73.98
(-34%)
Severe decline -20.0%, PE contracts to 14.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 8:56 AM ET
Data refreshes hourly during market hours. Next update: 9:56 AM
Data refreshes hourly during market hours. Next update: 9:56 AM
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Technical Signals Check
Is CLX showing a specific setup today?
Insider Activity (6 Months)
2
Buys
1
Sells
+
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2025-09-29
Eric H Reynolds
SELL
15041 shares
2025-09-04
Ro Khanna
BUY
2025-08-26
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