PG Stock Analysis: Buy, Sell, or Hold?
PG - Procter & Gamble Company
$149.31
-2.10 (-1.39%)
▼
5d:
+0.19%
30d:
+6.51%
90d:
+4.33%
BUY
MODERATE Confidence
Analysis Updated: Jul 6, 2026 12:00 AM ET
Earnings: Jul 29, 2026
21d
Smart Money Accumulation
None View Scanner →
Strength: 7.5/10
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1 traders called PG this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: PG shows positive signals but monitor for confirmation. Market pricing in 0.8% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: PG shows positive signals but monitor for confirmation. Market pricing in 0.8% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$170.85
Based on 3.3% avg growth
INTRINSIC VALUE TODAY
$106.09
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PG is currently trading at $149.31, which is considered slightly high relative to its 30-day fair value range of $143.87 to $151.06. The stock's valuation (Forward PE: 21.1) is in line with its historical norms (20.6). At these levels, the market is pricing in 0.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $149.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $149.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$143.87 -
$151.06
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.4%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($163.43)
- NEUTRAL: Market pricing in 0.8% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$143.87 -
$151.06
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$138.86
Resistance Level
$149.48
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.12
Wall Street Target
$163.43
(+9.5%)
Revenue Growth (YoY)
7.4%
Earnings Growth (YoY)
5.8%
Profit Margin
19.2%
Valuation Premium vs History
+0.8% premium
PE vs Historical
21.1 vs 20.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.8%
(market-implied from PE analysis)
1-Year Target
$150.50
(+1%)
2-Year Target
$151.71
(+2%)
3-Year Target
$152.92
(+2%)
3-Yr Target (if PE normalizes)
(PE: 21→21)
PE COMPRESSION
$149.14
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 2.5%)
$165.86
(+11%)
Base:
(SPY PE: 21.1, Growth: 2.5%)
$160.85
(+8%)
Bear:
(PE: 18.0, Growth: 2.5%)
$136.73
(-8%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 21.55 | Current EPS (TTM): $6.84
Bull Case
$167.54
(+12%)
Analyst growth 3.3%, PE expands to 23.7
Base Case
$152.31
(+2%)
Market implied 3.3%, PE stable at 21.6
Bear Case
$100.22
(-33%)
Severe decline -20.0%, PE contracts to 18.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 07, 2026 6:01 AM ET
Data refreshes hourly during market hours. Next update: 7:01 AM
Data refreshes hourly during market hours. Next update: 7:01 AM
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Technical Signals Check
Is PG showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
SELL
2026-03-23
Ro Khanna
SELL
2026-03-20
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