PG Stock Analysis: Buy, Sell, or Hold?
PG - Procter & Gamble Company
$141.94
0.37 (0.26%)
▲
5d:
-0.99%
30d:
-3.4%
90d:
-11.04%
HOLD
MODERATE Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Jul 29, 2026
Smart Money Accumulation
None View Scanner →
Strength: 7.0/10
Get Alerted When PG Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: PG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: PG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$172.63
Based on 3.4% avg growth
INTRINSIC VALUE TODAY
$107.19
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PG is currently trading at $141.94, which is considered oversold relative to its 30-day fair value range of $142.87 to $147.14. The stock's valuation (Forward PE: 20.0) is in line with its historical norms (20.6). Remarkably, the market is currently pricing in an annual earnings decline of 1.0% over the next few years. This pessimistic expectation contrasts with the company's recent 5.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PG is in a strong downtrend. The price is currently testing key support at $141.20. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $163.77 (+15.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PG is in a strong downtrend. The price is currently testing key support at $141.20. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $163.77 (+15.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$142.87 -
$147.14
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding PG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($163.77)
Trading Range Analysis
30-Day Trading Range
$142.87 -
$147.14
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$141.20
Resistance Level
$148.95
Current Trend
Strong Downtrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.97
Wall Street Target
$163.77
(+15.7%)
Revenue Growth (YoY)
7.4%
Earnings Growth (YoY)
5.8%
Profit Margin
19.2%
Valuation Discount vs History
-1.0% cheaper
PE vs Historical
20.0 vs 20.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.0%
(market-implied from PE analysis)
1-Year Target
$140.15
(-1%)
2-Year Target
$138.75
(-2%)
3-Year Target
$137.37
(-3%)
3-Yr Target (if PE normalizes)
(PE: 20→21)
$141.72
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 2.8%)
$169.77
(+20%)
Base:
(SPY PE: 20.0, Growth: 2.8%)
$153.59
(+9%)
Bear:
(PE: 17.0, Growth: 2.8%)
$130.55
(-8%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 20.86 | Current EPS (TTM): $6.84
Bull Case
$162.72
(+15%)
Analyst growth 3.7%, PE expands to 23.0
Base Case
$147.93
(+5%)
Market implied 3.7%, PE stable at 20.9
Bear Case
$97.04
(-32%)
Severe decline -20.0%, PE contracts to 17.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.0 to 20.6
Stabilization Target:
$146.06
(+3.2%)
PE Expansion Potential:
+3.2%
Share & Embed Analysis
Last updated: May 18, 2026 1:48 PM ET
Data refreshes hourly during market hours. Next update: 2:48 PM
Data refreshes hourly during market hours. Next update: 2:48 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is PG showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
SELL
2026-03-23
Ro Khanna
SELL
2026-03-20
Featured in Portfolios
PG is a key holding in these high-performance investment strategies.
Top Rated Household & Personal Products Stocks
Top-rated stocks in Household & Personal Products by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
CL
Colgate-Palmolive Company |
BUY
22 analysts |
$96 | 59 HOLD |
|
CHD
Church & Dwight Company … |
HOLD
24 analysts |
$102 | 65 BUY |
|
ELF
ELF Beauty Inc |
STRONG BUY
17 analysts |
$91 | 52 HOLD |
|
EL
Estee Lauder Companies I… |
SELL
27 analysts |
$95 | 59 HOLD |
|
COTY
Coty Inc |
HOLD
20 analysts |
$3 | 53 HOLD |
Advanced PG Option Strategies
Professional options setups generated by AI based on today's PG price and gamma walls.
