PG Stock Analysis: Buy, Sell, or Hold?
PG - Procter & Gamble Company
$151.41
3.98 (2.70%)
▲
5d:
+1.96%
30d:
+7.52%
90d:
+5.08%
HOLD
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 04, 2026
30d
Smart Money Accumulation
None View Scanner →
Strength: 6.0/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PG is fairly valued with market pricing in 1.3% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: PG is fairly valued with market pricing in 1.3% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$171.38
Based on 3.3% avg growth
INTRINSIC VALUE TODAY
$106.41
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PG is currently trading at $151.41, which is considered extended relative to its 30-day fair value range of $143.62 to $150.84. The stock's valuation (Forward PE: 21.4) is in line with its historical norms (20.6). At these levels, the market is pricing in 1.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $149.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $149.48. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$143.62 -
$150.84
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
47.1%
Protect Your Profits
Holding PG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($163.57)
- NEUTRAL: Market pricing in 1.3% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$143.62 -
$150.84
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$138.86
Resistance Level
$149.48
Current Trend
Strong Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
21.41
Wall Street Target
$163.57
(+8.0%)
Revenue Growth (YoY)
7.4%
Earnings Growth (YoY)
5.8%
Profit Margin
19.2%
Valuation Premium vs History
+1.3% premium
PE vs Historical
21.4 vs 20.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.3%
(market-implied from PE analysis)
1-Year Target
$153.38
(+1%)
2-Year Target
$155.37
(+3%)
3-Year Target
$157.39
(+4%)
3-Yr Target (if PE normalizes)
(PE: 21→21)
PE COMPRESSION
$151.46
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 2.6%)
$166.29
(+10%)
Base:
(SPY PE: 21.4, Growth: 2.6%)
$163.43
(+8%)
Bear:
(PE: 18.2, Growth: 2.6%)
$138.92
(-8%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 21.59 | Current EPS (TTM): $6.83
Bull Case
$167.95
(+11%)
Analyst growth 3.6%, PE expands to 23.7
Base Case
$152.68
(+1%)
Market implied 3.6%, PE stable at 21.6
Bear Case
$100.25
(-34%)
Severe decline -20.0%, PE contracts to 18.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 03, 2026 8:59 PM ET
Data refreshes hourly during market hours. Next update: 9:59 PM
Data refreshes hourly during market hours. Next update: 9:59 PM
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Technical Signals Check
Is PG showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
BUY
2026-03-30
Ro Khanna
SELL
2026-03-23
Ro Khanna
SELL
2026-03-20
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