ELF Stock Analysis: Buy, Sell, or Hold?

ELF - e.l.f. Beauty, Inc.

PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
$60.01
0.66 (1.11%) ▲
5d: -11.18%
30d: -26.49%
90d: -24.45%
HOLD
MODERATE Confidence
Protect Your ELF Gains
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 27, 2026
Smart Money Accumulation

ELF is down 13.7% this week, but smart money is accumulating calls. Top strike: $100 2026-05-15 with 386 OI. Call ratio: 68% View Scanner →

Strength: 8.6/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD: ELF shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$138.50
Based on 10.9% avg growth
INTRINSIC VALUE TODAY
$86.00
30.2% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: ELF is currently trading at $60.01, which is considered oversold relative to its 30-day fair value range of $67.16 to $87.84. From a valuation perspective, the stock is trading at a discount (Forward PE: 16.2) compared to its historical average (22.7). Remarkably, the market is currently pricing in an annual earnings decline of 10.5% over the next few years. This pessimistic expectation contrasts with the company's recent 116.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, ELF is showing sideways momentum. Immediate support is located at $58.05, while resistance sits at $75.44.

Market Sentiment: ELF has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $111.71 (+88.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $67.16 - $87.84
Company Quality Score 54/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 57.1%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • BEARISH: Weak technical setup (25/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 88.2% below Wall St target ($111.71)
  • CAUTION: 5-day price weakness (-11.2%) - monitor closely

Fair Price Analysis

30-Day Fair Range $67.16 - $87.84
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $58.05
Resistance Level $75.44
Current Trend Sideways
Technical data as of Mar 31, 2026

Fundamental Context

Forward P/E (Next Year Est.) 16.24
Wall Street Target $111.71 (+88.2%)
Revenue Growth (YoY) 37.8%
Earnings Growth (YoY) 116.7%
Profit Margin 6.8%
Valuation Discount vs History -10.5% cheaper
PE vs Historical 16.2 vs 22.7 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -10.5% (market-implied from PE analysis)
1-Year Target $53.41 (-10%)
2-Year Target $48.07 (-19%)
3-Year Target $43.27 (-27%)
3-Yr Target (if PE normalizes) (PE: 16→23) $60.48 (+2%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 17.8%) $133.47 (+125%)
Base: (SPY PE: 16.2, Growth: 17.8%) $96.98 (+63%)
Bear: (PE: 13.8, Growth: 17.8%) $82.43 (+39%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (41x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 40.96 | Current EPS (TTM): $1.77
Bull Case $159.50 (+122%)
Analyst growth 100.0%, PE expands to 45.1
Base Case $145.00 (+102%)
Market implied 100.0%, PE stable at 41.0
Bear Case $49.30 (-32%)
Severe decline -20.0%, PE contracts to 34.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.2 to 22.7
Stabilization Target: $82.96 (+39.8%)
PE Expansion Potential: +39.8%
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Last updated: March 31, 2026 1:19 PM ET
Data refreshes hourly during market hours. Next update: 2:19 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
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Buys
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Sells
0
Net
NEUTRAL

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Advanced ELF Option Strategies

Professional options setups generated by AI based on today's ELF price and gamma walls.

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