FLO Stock Analysis: Buy, Sell, or Hold?
FLO - Flowers Foods, Inc.
$11.43
0.36 (3.25%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 06, 2026
6d
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1 traders called FLO this week
0% bullish • 1 bearish
0% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: FLO shows positive signals but monitor for confirmation. Market pricing in 0.7% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: FLO shows positive signals but monitor for confirmation. Market pricing in 0.7% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$10.40
Based on -0.7% avg growth
INTRINSIC VALUE TODAY
$6.46
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 11.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FLO is currently trading at $11.43, which is considered extended relative to its 30-day fair value range of $10.59 to $11.15. The stock's valuation (Forward PE: 11.3) is in line with its historical norms (11.1). At these levels, the market is pricing in 0.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, FLO is in a strong downtrend. The price is approaching resistance at $11.43. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: FLO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $13.17 (+18.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, FLO is in a strong downtrend. The price is approaching resistance at $11.43. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: FLO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $13.17 (+18.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$10.59 -
$11.15
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
65.2%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.3%)
- BULLISH: Trading below Wall St target ($13.17)
- NEUTRAL: Market pricing in 0.7% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$10.59 -
$11.15
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$10.71
Resistance Level
$11.43
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
11.35
Wall Street Target
$13.17
(+18.9%)
Revenue Growth (YoY)
8.8%
Earnings Growth (YoY)
20.0%
Profit Margin
3.8%
Valuation Premium vs History
+0.7% premium
PE vs Historical
11.4 vs 11.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.7%
(market-implied from PE analysis)
1-Year Target
$11.15
(+1%)
2-Year Target
$11.23
(+1%)
3-Year Target
$11.30
(+2%)
3-Yr Target (if PE normalizes)
(PE: 11→11)
PE COMPRESSION
$11.06
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -5.5%)
$18.38
(+66%)
Base:
(SPY PE: 11.3, Growth: -5.5%)
$9.35
(-16%)
Bear:
(PE: 9.6, Growth: -5.5%)
$7.95
(-28%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 12.23 | Current EPS (TTM): $0.91
Bull Case
$13.26
(+20%)
Analyst growth 8.3%, PE expands to 13.5
Base Case
$12.05
(+9%)
Market implied 8.3%, PE stable at 12.2
Bear Case
$7.57
(-32%)
Severe decline -20.0%, PE contracts to 10.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 5:55 PM ET
Data refreshes hourly during market hours. Next update: 6:55 PM
Data refreshes hourly during market hours. Next update: 6:55 PM
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Technical Signals Check
Is FLO showing a specific setup today?
Insider Activity (6 Months)
1
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Ryals Mcmullian
SELL
350000 shares
2025-09-25
Lisa C. McClain
SELL
2025-09-11
Cindy Cox
SELL
3600 shares
2025-09-09
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