KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$72.35
1.81 (2.57%)
▲
5d:
+0.78%
30d:
+6.41%
90d:
+15.8%
BUY
MODERATE Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Jun 11, 2026
Smart Money Distribution
KR is up 6.2% this week, but smart money is buying puts. Top strike: $70 2026-04-17 with 2,467 OI. Put ratio: 65% View Scanner →
Strength: 4.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 2.0% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 2.0% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.46
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$59.27
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $72.35, which is considered fair relative to its 30-day fair value range of $69.29 to $74.05. The stock's valuation (Forward PE: 13.7) is in line with its historical norms (12.9). At these levels, the market is pricing in 2.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KR is in a strong uptrend. The price is approaching resistance at $74.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a strong uptrend. The price is approaching resistance at $74.45. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$69.29 -
$74.05
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
68.6%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($74.91)
- NEUTRAL: Market pricing in 2.0% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$69.29 -
$74.05
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$69.76
Resistance Level
$74.45
Current Trend
Strong Uptrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.70
Wall Street Target
$74.91
(+3.5%)
Revenue Growth (YoY)
1.2%
Earnings Growth (YoY)
50.1%
Profit Margin
0.7%
Valuation Premium vs History
+2.0% premium
PE vs Historical
13.7 vs 12.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.0%
(market-implied from PE analysis)
1-Year Target
$73.80
(+2%)
2-Year Target
$75.27
(+4%)
3-Year Target
$76.78
(+6%)
3-Yr Target (if PE normalizes)
(PE: 14→13)
PE COMPRESSION
$72.30
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.6, Growth: 10.0%)
$144.65
(+100%)
Base:
(SPY PE: 13.7, Growth: 10.0%)
$96.33
(+33%)
Bear:
(PE: 11.6, Growth: 10.0%)
$81.88
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (48x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 47.53 | Current EPS (TTM): $1.54
Bull Case
$161.04
(+122%)
Analyst growth 100.0%, PE expands to 52.3
Base Case
$146.40
(+101%)
Market implied 100.0%, PE stable at 47.5
Bear Case
$49.78
(-32%)
Severe decline -20.0%, PE contracts to 40.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: April 03, 2026 2:23 PM ET
Data refreshes hourly during market hours. Next update: 3:23 PM
Data refreshes hourly during market hours. Next update: 3:23 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
5
Buys
4
Sells
+
Net
NEUTRAL
Recent Transactions
John Boozman
BUY
2026-02-26
David Taylor
SELL
2026-02-26
Ro Khanna
BUY
2026-02-24
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