KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$62.85
1.10 (1.78%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 05, 2026
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1 traders called KR this week
92% bullish • 1 bearish
92% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 1.9% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KR shows positive signals but monitor for confirmation. Market pricing in 1.9% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$94.66
Based on 7.2% avg growth
INTRINSIC VALUE TODAY
$58.78
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $62.85, which is considered slightly high relative to its 30-day fair value range of $61.04 to $63.44. The stock's valuation (Forward PE: 11.9) is in line with its historical norms (12.6). Remarkably, the market is currently pricing in an annual earnings decline of 1.9% over the next few years. This pessimistic expectation contrasts with the company's recent 42.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KR is in a strong downtrend. The price is currently testing key support at $61.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $73.18 (+16.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a strong downtrend. The price is currently testing key support at $61.02. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $73.18 (+16.4%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$61.04 -
$63.44
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
73.8%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($73.18)
Fair Price Analysis
30-Day Fair Range
$61.04 -
$63.44
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$61.02
Resistance Level
$65.18
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
11.86
Wall Street Target
$73.18
(+16.4%)
Revenue Growth (YoY)
0.7%
Earnings Growth (YoY)
42.2%
Profit Margin
0.5%
Valuation Discount vs History
-1.9% cheaper
PE vs Historical
11.9 vs 12.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.9%
(market-implied from PE analysis)
1-Year Target
$61.66
(-2%)
2-Year Target
$60.48
(-4%)
3-Year Target
$59.34
(-6%)
3-Yr Target (if PE normalizes)
(PE: 12→13)
$63.05
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 10.5%)
$159.32
(+154%)
Base:
(SPY PE: 11.9, Growth: 10.5%)
$84.72
(+35%)
Bear:
(PE: 10.1, Growth: 10.5%)
$72.01
(+15%)
📈
Valuation based on Current Earnings
Forward PE: 11.61 | Forward EPS (Implied): $5.41
Bull Case
$75.89
(+21%)
Analyst growth 15.0%, PE expands to 12.2
Base Case
$62.85
(0%)
Market implied 0.0%, PE stable at 11.6
Bear Case
$48.08
(-24%)
Severe decline -15.0%, PE contracts to 10.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.9 to 12.6
Stabilization Target:
$66.78
(+6.3%)
PE Expansion Potential:
+6.3%
Last updated: February 01, 2026 1:27 PM ET
Data refreshes hourly during market hours. Next update: 2:27 PM
Data refreshes hourly during market hours. Next update: 2:27 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Val T. Hoyle
SELL
2025-09-23
David Taylor
BUY
2025-09-22
Ro Khanna
SELL
2025-09-05
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