SONO Stock Analysis: Buy, Sell, or Hold?
SONO - Sonos, Inc. Common Stock
$14.35
0.01 (0.07%)
▲
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 03, 2026
3d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONO shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: SONO shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
In-depth Analysis How we analyze
Valuation Analysis: SONO is currently trading at $14.35, which is considered oversold relative to its 30-day fair value range of $15.19 to $17.69. From a valuation perspective, the stock is trading at a premium (Forward PE: 124.7) compared to its historical average (75.5). At these levels, the market is pricing in 18.2% annual earnings growth.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $14.14. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $18.35 (+28.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $14.14. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $18.35 (+28.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$15.19 -
$17.69
Company Quality Score
50/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
82.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 28.0% below Wall St target ($18.35)
- BULLISH: Expecting earnings turnaround to 18.2% growth with 12.7% revenue growth
Fair Price Analysis
30-Day Fair Range
$15.19 -
$17.69
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$14.14
Resistance Level
$16.21
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
124.70
Wall Street Target
$18.35
(+28.0%)
Revenue Growth (YoY)
12.7%
Earnings Growth (YoY)
-37.5%
Profit Margin
-4.2%
Valuation Premium vs History
+18.2% premium
PE vs Historical
124.7 vs 75.5
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+18.2%
(market-implied from PE analysis)
1-Year Target
$16.95
(+18%)
2-Year Target
$20.03
(+40%)
3-Year Target
$23.68
(+65%)
3-Yr Target (if PE normalizes)
(PE: 125→76)
PE COMPRESSION
$14.34
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 124.7, Growth: -87.2%)
$10.45
(+-27%)
Base:
(SPY PE: 22.3, Growth: -87.2%)
$1.87
(-87%)
Bear:
(PE: 19.0, Growth: -87.2%)
$1.59
(-89%)
Last updated: January 30, 2026 5:56 PM ET
Data refreshes hourly during market hours. Next update: 6:56 PM
Data refreshes hourly during market hours. Next update: 6:56 PM
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Technical Signals Check
Is SONO showing a specific setup today?
Insider Activity (6 Months)
7
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Julius Genachowski
BUY
22850 shares
2025-08-08
Saori Casey
BUY
22727 shares
2025-08-08
Thomas Conrad
BUY
92300 shares
2025-08-08
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