SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$22.12
-0.68 (-2.96%)
▼
5d:
+11.19%
30d:
+4.12%
90d:
-3.3%
BUY
MODERATE Confidence
Analysis Updated: May 13, 2026 12:00 AM ET
Earnings: May 13, 2026
0d
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1 traders called SONY this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 2.6% growth. Moderate conviction.
💡 BUY OPPORTUNITY: SONY shows positive signals but monitor for confirmation. Market pricing in 2.6% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.25
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $22.11, which is considered extended relative to its 30-day fair value range of $20.04 to $21.55. The stock's valuation (Forward PE: 18.1) is in line with its historical norms (16.8). At these levels, the market is pricing in 2.6% annual earnings growth.
Technical Outlook: Technically, SONY is in a strong downtrend. Immediate support is located at $19.62, while resistance sits at $22.98.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+28.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a strong downtrend. Immediate support is located at $19.62, while resistance sits at $22.98.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+28.9%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$20.04 -
$21.55
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
65.2%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 28.9% below Wall St target ($29.38)
- BULLISH: Expecting earnings turnaround to 2.6% growth with 15.4% revenue growth
Trading Range Analysis
30-Day Trading Range
$20.04 -
$21.55
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$19.63
Resistance Level
$22.98
Current Trend
Strong Downtrend
Technical data as of
May 13, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.10
Wall Street Target
$29.38
(+28.9%)
Revenue Growth (YoY)
15.4%
Earnings Growth (YoY)
-57.5%
Profit Margin
-2.6%
Valuation Premium vs History
+2.6% premium
PE vs Historical
18.1 vs 16.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.6%
(market-implied from PE analysis)
1-Year Target
$23.38
(+3%)
2-Year Target
$23.99
(+5%)
3-Year Target
$24.61
(+8%)
3-Yr Target (if PE normalizes)
(PE: 18→17)
PE COMPRESSION
$22.84
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: -39.6%)
$27.42
(+20%)
Base:
(SPY PE: 18.1, Growth: -39.6%)
$22.52
(-1%)
Bear:
(PE: 15.4, Growth: -39.6%)
$19.14
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Trailing PE: 19.53 | Current EPS (TTM): $1.09
Bull Case
$27.05
(+19%)
Analyst growth 15.5%, PE expands to 21.5
Base Case
$24.59
(+8%)
Market implied 15.5%, PE stable at 19.5
Bear Case
$14.48
(-37%)
Severe decline -20.0%, PE contracts to 16.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 14, 2026 11:40 AM ET
Data refreshes hourly during market hours. Next update: 12:40 PM
Data refreshes hourly during market hours. Next update: 12:40 PM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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