CELH Stock Analysis: Buy, Sell, or Hold?

CELH - Celsius Holdings, Inc. Common Stock

BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
$33.81
-0.13 (-0.38%) β–Ό
5d: -14.73%
30d: -36.93%
90d: -25.84%
WAIT
LOW Confidence
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Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 05, 2026
Smart Money Accumulation

CELH is down 9.2% this week, but smart money is accumulating calls. Top strike: $50 2026-04-17 with 4,469 OI. Call ratio: 69% View Scanner →

Strength: 6.5/10

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Interactive Price Chart (1 Month)

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πŸ’‘
Bottom Line:
⏸️ WAIT FOR STABILIZATION: CELH is down 14.7% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$100.06
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$62.13
45.6% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: CELH is currently trading at $33.81, which is considered oversold relative to its 30-day fair value range of $38.57 to $49.32. From a valuation perspective, the stock is trading at a discount (Forward PE: 16.5) compared to its historical average (28.4). Remarkably, the market is currently pricing in an annual earnings decline of 16.5% over the next few years. This pessimistic expectation contrasts with the company's recent 17.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $33.91. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $68.05 (+100.5%). Current signals suggest waiting for a better entry point before initiating new positions.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $38.57 - $49.32
Company Quality Score 54/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 79.5%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 100.5% below Wall St target ($68.05)
  • WARNING: Recommendation downgraded due to -14.7% 5-day decline - wait for stabilization

Fair Price Analysis

30-Day Fair Range $38.57 - $49.32
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $33.91
Resistance Level $44.34
Current Trend Strong Uptrend
Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 16.51
Wall Street Target $68.05 (+100.5%)
Revenue Growth (YoY) 117.2%
Earnings Growth (YoY) 17.3%
Profit Margin 4.3%
Valuation Discount vs History -16.5% cheaper
PE vs Historical 16.5 vs 28.4 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -16.5% (market-implied from PE analysis)
1-Year Target $30.55 (-10%)
2-Year Target $27.49 (-19%)
3-Year Target $24.74 (-27%)
3-Yr Target (if PE normalizes) (PE: 17β†’28) $42.55 (+25%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 25.8%) $91.75 (+170%)
Base: (SPY PE: 16.5, Growth: 25.8%) $67.65 (+99%)
Bear: (PE: 14.0, Growth: 25.8%) $57.50 (+69%)
πŸ“ˆ Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Forward PE: 26.88 | Forward EPS (Implied): $1.47
Bull Case $47.88 (+21%)
Analyst growth 15.0%, PE expands to 28.2
Base Case $39.65 (0%)
Market implied 0.0%, PE stable at 26.9
Bear Case $30.33 (-24%)
Severe decline -15.0%, PE contracts to 24.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
πŸ’‘ Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.5 to 28.4
Stabilization Target: $58.37 (+72.0%)
PE Expansion Potential: +72.0%
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Last updated: March 30, 2026 4:23 PM ET
Data refreshes hourly during market hours. Next update: 5:23 PM
πŸ”₯ Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Hal Kravitz BUY 10000 shares 2025-11-13
Jarrod Langhans SELL 5000 shares 2025-10-16
William H Milmoe SELL 40000 shares 2025-10-10

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Advanced CELH Option Strategies

Professional options setups generated by AI based on today's CELH price and gamma walls.

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