CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$52.48
-0.89 (-1.67%)
▼
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 19, 2026
18d
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2 traders called CELH this week
50% bullish • 1 bearish
50% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CELH is fairly valued with market pricing in 3.9% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: CELH is fairly valued with market pricing in 3.9% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$72.68
Based on 13.4% avg growth
INTRINSIC VALUE TODAY
$45.13
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $52.48, which is considered fair relative to its 30-day fair value range of $47.05 to $55.07. From a valuation perspective, the stock is trading at a premium (Forward PE: 34.1) compared to its historical average (30.4). At these levels, the market is pricing in 3.9% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $52.30. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $63.35 (+18.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CELH is in a strong uptrend. The price is currently testing key support at $52.30. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $63.35 (+18.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$47.05 -
$55.07
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
71.0%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($63.35)
- NEUTRAL: Market pricing in 3.9% annual earnings growth - fairly valued
- CAUTION: Recommendation downgraded due to -6.2% 5-day decline
Fair Price Analysis
30-Day Fair Range
$47.05 -
$55.07
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$52.30
Resistance Level
$57.85
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
34.13
Wall Street Target
$63.35
(+18.7%)
Revenue Growth (YoY)
172.9%
Earnings Growth (YoY)
17.3%
Profit Margin
3.0%
Valuation Premium vs History
+3.9% premium
PE vs Historical
34.1 vs 30.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+3.9%
(market-implied from PE analysis)
1-Year Target
$55.45
(+4%)
2-Year Target
$57.61
(+8%)
3-Year Target
$59.86
(+12%)
3-Yr Target (if PE normalizes)
(PE: 34→30)
PE COMPRESSION
$53.32
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 34.1, Growth: 22.8%)
$98.87
(+85%)
Base:
(SPY PE: 22.3, Growth: 22.8%)
$64.60
(+21%)
Bear:
(PE: 19.0, Growth: 22.8%)
$54.91
(+3%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (37x PE), but valuation improves significantly next year (34x PE) as earnings recover.
Forward PE: 37.31 | Forward EPS (Implied): $1.41
Bull Case
$63.37
(+21%)
Analyst growth 15.0%, PE expands to 39.2
Base Case
$52.48
(0%)
Market implied 0.0%, PE stable at 37.3
Bear Case
$40.15
(-24%)
Severe decline -15.0%, PE contracts to 33.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 7:33 PM ET
Data refreshes hourly during market hours. Next update: 8:33 PM
Data refreshes hourly during market hours. Next update: 8:33 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Jarrod Langhans
SELL
5000 shares
2025-10-16
William H Milmoe
SELL
40000 shares
2025-10-10
Paul H Storey
SELL
7500 shares
2025-09-03
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
