CHH Stock Analysis: Buy, Sell, or Hold?
CHH - Choice Hotels Intnl.
$102.06
0.82 (0.81%)
▲
5d:
+3.09%
30d:
-2.01%
90d:
+5.67%
BUY
HIGH Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 14, 2026
Get Alerted When CHH Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: CHH shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$143.07
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$88.84
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 13.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHH is currently trading at $102.06, which is considered fair relative to its 30-day fair value range of $97.36 to $105.90. The stock's valuation (Forward PE: 13.1) is in line with its historical norms (13.9). Remarkably, the market is currently pricing in an annual earnings decline of 2.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CHH is in a uptrend. The price is approaching resistance at $102.38. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (19th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $112.00 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHH is in a uptrend. The price is approaching resistance at $102.38. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: CHH has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. In the options market, Implied Volatility is low (19th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $112.00 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$97.36 -
$105.90
Company Quality Score
56/100
(HOLD)
Options IV Signal
19th percentile
(COMPLACENCY WARNING)
Volume Confirmation
HIGH
Confidence Score
84.6%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Options cheap (IV 19th percentile)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($112.00)
Fair Price Analysis
30-Day Fair Range
$97.36 -
$105.90
Current vs Fair Value
FAIR
Expected Move (7 Days)
±$3.91
(3.8%)
Support & Resistance Levels
Support Level
$96.58
Resistance Level
$102.38
Current Trend
Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
13.10
Wall Street Target
$112.00
(+10.6%)
Revenue Growth (YoY)
2.4%
Earnings Growth (YoY)
-13.6%
Profit Margin
37.7%
Valuation Discount vs History
-2.0% cheaper
PE vs Historical
13.1 vs 13.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.0%
(market-implied from PE analysis)
1-Year Target
$99.22
(-2%)
2-Year Target
$97.23
(-4%)
3-Year Target
$95.29
(-6%)
3-Yr Target (if PE normalizes)
(PE: 13→14)
$101.14
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 7.8%)
$216.26
(+114%)
Base:
(SPY PE: 13.1, Growth: 7.8%)
$126.71
(+25%)
Bear:
(PE: 11.1, Growth: 7.8%)
$107.70
(+6%)
📈
Valuation based on Current Earnings
Trailing PE: 12.36 | Current EPS (TTM): $7.90
Bull Case
$105.18
(+5%)
Analyst growth -2.1%, PE expands to 13.6
Base Case
$95.61
(-4%)
Market implied -2.1%, PE stable at 12.4
Bear Case
$66.39
(-34%)
Severe decline -20.0%, PE contracts to 10.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.1 to 13.9
Stabilization Target:
$107.46
(+6.1%)
PE Expansion Potential:
+6.1%
Share & Embed Analysis
Last updated: March 31, 2026 10:54 AM ET
Data refreshes hourly during market hours. Next update: 11:54 AM
Data refreshes hourly during market hours. Next update: 11:54 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is CHH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Simone Wu
SELL
8080 shares
2026-02-02
Top Rated Lodging Stocks
Top-rated stocks in Lodging by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
HTHT
Huazhu Group Ltd |
STRONG BUY
17 analysts |
$60 | 53 HOLD |
|
ATAT
Atour Lifestyle Holdings… |
STRONG BUY
15 analysts |
$50 | 54 HOLD |
|
MAR
Marriott International I… |
HOLD
27 analysts |
$356 | 56 HOLD |
|
WH
Wyndham Hotels & Resorts… |
STRONG BUY
15 analysts |
$97 | 60 HOLD |
|
HLT
Hilton Worldwide Holding… |
HOLD
26 analysts |
$328 | 59 HOLD |
