CLX Stock Analysis: Buy, Sell, or Hold?

CLX - Clorox Company

SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
$102.61
0.19 (0.19%) ▲
5d: -0.45%
30d: -19.08%
90d: +3.34%
BUY
HIGH Confidence
Analysis Updated: Mar 31, 2026 12:00 AM ET
Earnings: May 04, 2026
Smart Money Accumulation

CLX is down 7.5% this week, but smart money is accumulating calls. Top strike: $120 2026-05-15 with 214 OI. Call ratio: 70% View Scanner →

Strength: 5.8/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
✅ BUY SIGNAL: CLX shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$176.88
Based on 9.6% avg growth
INTRINSIC VALUE TODAY
$109.83
6.6% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: CLX is currently trading at $102.61, which is considered oversold relative to its 30-day fair value range of $104.74 to $122.31. The stock's valuation (Forward PE: 15.0) is in line with its historical norms (16.5). Remarkably, the market is currently pricing in an annual earnings decline of 3.2% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, CLX is in a downtrend. The price is currently testing key support at $100.16. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $123.47 (+20.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $104.74 - $122.31
Company Quality Score 52/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 79.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 20.6% below Wall St target ($123.47)

Fair Price Analysis

30-Day Fair Range $104.74 - $122.31
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $100.16
Resistance Level $110.76
Current Trend Downtrend
Technical data as of Mar 31, 2026

Fundamental Context

Forward P/E (Next Year Est.) 15.03
Wall Street Target $123.47 (+20.6%)
Revenue Growth (YoY) -0.8%
Earnings Growth (YoY) -16.2%
Profit Margin 11.2%
Valuation Discount vs History -3.2% cheaper
PE vs Historical 15.0 vs 16.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -3.2% (market-implied from PE analysis)
1-Year Target $99.14 (-3%)
2-Year Target $95.97 (-6%)
3-Year Target $92.90 (-9%)
3-Yr Target (if PE normalizes) (PE: 15→17) $102.01 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 15.1%) $232.03 (+127%)
Base: (SPY PE: 15.0, Growth: 15.1%) $156.00 (+52%)
Bear: (PE: 12.8, Growth: 15.1%) $132.60 (+30%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 17.37 | Current EPS (TTM): $6.11
Bull Case $130.26 (+23%)
Analyst growth 11.6%, PE expands to 19.1
Base Case $118.41 (+12%)
Market implied 11.6%, PE stable at 17.4
Bear Case $72.18 (-32%)
Severe decline -20.0%, PE contracts to 14.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.0 to 16.5
Stabilization Target: $112.46 (+9.8%)
PE Expansion Potential: +9.8%
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Last updated: March 31, 2026 2:35 PM ET
Data refreshes hourly during market hours. Next update: 3:35 PM
🔥 Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
4
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna SELL 2026-01-29
Gilbert Ray Cisneros, Jr. BUY 2025-12-19
Pierre R Breber BUY 4000 shares 2025-11-21

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Advanced CLX Option Strategies

Professional options setups generated by AI based on today's CLX price and gamma walls.

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