CPNG Stock Analysis: Buy, Sell, or Hold?
CPNG - Coupang, Inc.
$20.16
0.17 (0.85%)
▲
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 24, 2026
23d
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7 traders called CPNG this week
90% bullish • 1 bearish
90% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: CPNG shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
✅ BUY SIGNAL: CPNG shows strong fundamentals and good volume confirmation. Solid entry point despite oversold pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$21.76
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$13.51
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CPNG is currently trading at $20.16, which is considered oversold relative to its 30-day fair value range of $20.34 to $23.38. The stock's valuation (Forward PE: 44.7) is in line with its historical norms (46.0). Remarkably, the market is currently pricing in an annual earnings decline of 0.9% over the next few years. This pessimistic expectation contrasts with the company's recent 28.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CPNG is in a strong downtrend. Immediate support is located at $18.55, while resistance sits at $21.84.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $32.91 (+64.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CPNG is in a strong downtrend. Immediate support is located at $18.55, while resistance sits at $21.84.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $32.91 (+64.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$20.34 -
$23.38
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 64.6% below Wall St target ($32.91)
Fair Price Analysis
30-Day Fair Range
$20.34 -
$23.38
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$18.55
Resistance Level
$21.84
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
44.73
Wall Street Target
$32.91
(+64.6%)
Revenue Growth (YoY)
17.8%
Earnings Growth (YoY)
28.2%
Profit Margin
1.2%
Valuation Discount vs History
-0.9% cheaper
PE vs Historical
44.7 vs 46.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.9%
(market-implied from PE analysis)
1-Year Target
$19.81
(-1%)
2-Year Target
$19.63
(-2%)
3-Year Target
$19.46
(-3%)
3-Yr Target (if PE normalizes)
(PE: 45→46)
$20.01
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 44.7, Growth: 152.8%)
$67.47
(+238%)
Base:
(SPY PE: 22.3, Growth: 152.8%)
$33.63
(+68%)
Bear:
(PE: 19.0, Growth: 152.8%)
$28.59
(+43%)
📈
Valuation based on Current Earnings
Forward PE: 42.37 | Forward EPS (Implied): $0.48
Bull Case
$24.34
(+21%)
Analyst growth 15.0%, PE expands to 44.5
Base Case
$20.16
(0%)
Market implied 0.0%, PE stable at 42.4
Bear Case
$15.42
(-24%)
Severe decline -15.0%, PE contracts to 38.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 44.7 to 46.0
Stabilization Target:
$20.56
(+2.8%)
PE Expansion Potential:
+2.8%
Last updated: January 31, 2026 3:16 PM ET
Data refreshes hourly during market hours. Next update: 4:16 PM
Data refreshes hourly during market hours. Next update: 4:16 PM
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Technical Signals Check
Is CPNG showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
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SELL
21428 shares
2025-09-11
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SELL
64755 shares
2025-09-11
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SELL
815797 shares
2025-09-09
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