AMZN Stock Analysis: Buy, Sell, or Hold?
AMZN - Amazon.Com Inc
$272.68
1.51 (0.56%)
▲
5d:
+1.65%
30d:
+16.7%
90d:
+29.65%
BUY
MODERATE Confidence
Analysis Updated: May 8, 2026 12:00 AM ET
Earnings: Apr 29, 2026
0d
Smart Money Distribution
None View Scanner →
Strength: 9.0/10
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31 traders called AMZN this week
75% bullish • 9 bearish
75% bullish • 9 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: AMZN shows positive signals but monitor for confirmation. Market pricing in 1.8% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: AMZN shows positive signals but monitor for confirmation. Market pricing in 1.8% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$385.65
Based on 9.4% avg growth
INTRINSIC VALUE TODAY
$239.46
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AMZN is currently trading at $272.68, which is considered extended relative to its 30-day fair value range of $223.68 to $268.82. The stock's valuation (Forward PE: 27.6) is in line with its historical norms (26.2). At these levels, the market is pricing in 1.8% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, AMZN is in a strong uptrend. The price is approaching resistance at $278.56. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AMZN has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $310.81 (+14.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, AMZN is in a strong uptrend. The price is approaching resistance at $278.56. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: AMZN has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $310.81 (+14.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Historical Trading Range
$223.68 -
$268.82
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
60.5%
Protect Your Profits
AMZN is technically overbought (RSI 75). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($310.81)
- NEUTRAL: Market pricing in 1.8% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$223.68 -
$268.82
Current vs Trading Range
EXTENDED
Support & Resistance Levels
Support Level
$256.16
Resistance Level
$278.56
Current Trend
Strong Uptrend
Technical data as of
May 8, 2026
Fundamental Context
Forward P/E (Next Year Est.)
27.62
Wall Street Target
$310.81
(+14.0%)
Revenue Growth (YoY)
16.6%
Earnings Growth (YoY)
74.8%
Profit Margin
12.2%
Valuation Premium vs History
+1.8% premium
PE vs Historical
27.6 vs 26.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.8%
(market-implied from PE analysis)
1-Year Target
$277.59
(+2%)
2-Year Target
$282.58
(+4%)
3-Year Target
$287.67
(+6%)
3-Yr Target (if PE normalizes)
(PE: 28→26)
PE COMPRESSION
$272.92
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.6, Growth: 14.8%)
$412.70
(+51%)
Base:
(SPY PE: 21.9, Growth: 14.8%)
$327.88
(+20%)
Bear:
(PE: 18.6, Growth: 14.8%)
$278.70
(+2%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (32x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Trailing PE: 32.48 | Current EPS (TTM): $8.35
Bull Case
$352.73
(+29%)
Analyst growth 18.3%, PE expands to 35.7
Base Case
$320.66
(+18%)
Market implied 18.3%, PE stable at 32.5
Bear Case
$184.40
(-32%)
Severe decline -20.0%, PE contracts to 27.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 11, 2026 9:02 AM ET
Data refreshes hourly during market hours. Next update: 10:02 AM
Data refreshes hourly during market hours. Next update: 10:02 AM
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Technical Signals Check
Is AMZN showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Andrew R Jassy
SELL
31000 shares
2026-04-17
Douglas J Herrington
SELL
20500 shares
2026-04-14
Douglas J Herrington
SELL
1000 shares
2026-04-01
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