CRTO Stock Analysis: Buy, Sell, or Hold?

CRTO - Criteo S.A.

SERVICES-ADVERTISING AGENCIES
$19.17
-0.59 (-2.99%) β–Ό
HOLD
LOW Confidence
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Last Updated: January 30, 2026
Earnings: Feb 04, 2026 3d

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Interactive Price Chart (1 Month)

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πŸ’‘
Bottom Line:
πŸ“Š HOLD: CRTO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$21.43
Based on 1.2% avg growth
INTRINSIC VALUE TODAY
$13.31
Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 4.4x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: CRTO is currently trading at $19.17, which is considered oversold relative to its 30-day fair value range of $19.73 to $20.78. The stock's valuation (Forward PE: 4.3) is in line with its historical norms (4.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.9% over the next few years. This pessimistic expectation contrasts with the company's recent 536.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, CRTO is in a downtrend. The price is currently testing key support at $19.02. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $35.75 (+80.9%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $19.73 - $20.78
Company Quality Score 58/100 (HOLD)
Options IV Signal 48th percentile (NORMAL)
Volume Confirmation HIGH
Confidence Score 77.7%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Options fairly priced (IV 48th percentile)
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 80.9% below Wall St target ($35.75)
  • CAUTION: Recommendation downgraded due to -5.5% 5-day decline

Fair Price Analysis

30-Day Fair Range $19.73 - $20.78
Current vs Fair Value OVERSOLD
Expected Move (7 Days) Β±$1.43 (7.5%)

Support & Resistance Levels

Support Level $19.02
Resistance Level $20.86
Current Trend Downtrend

Fundamental Context

Forward P/E (Next Year Est.) 4.30
Wall Street Target $35.75 (+80.9%)
Revenue Growth (YoY) 2.3%
Earnings Growth (YoY) 536.4%
Profit Margin 8.6%
Valuation Discount vs History -0.9% cheaper
PE vs Historical 4.3 vs 4.4 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.9% (market-implied from PE analysis)
1-Year Target $19.58 (-1%)
2-Year Target $19.41 (-2%)
3-Year Target $19.23 (-3%)
3-Yr Target (if PE normalizes) (PE: 4β†’4) $19.67 (-1%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.3, Growth: -1.6%) $97.66 (+394%)
Base: (SPY PE: 4.3, Growth: -1.6%) $18.84 (-5%)
Bear: (PE: 3.7, Growth: -1.6%) $16.02 (-19%)
πŸ“ˆ Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (7x PE), but valuation improves significantly next year (4x PE) as earnings recover.
Trailing PE: 6.66 | Current EPS (TTM): $2.96
Bull Case $33.64 (+76%)
Analyst growth 55.2%, PE expands to 7.3
Base Case $30.58 (+60%)
Market implied 55.2%, PE stable at 6.7
Bear Case $13.40 (-30%)
Severe decline -20.0%, PE contracts to 5.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
πŸ’‘ Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 4.3 to 4.4
Stabilization Target: $20.21 (+2.3%)
PE Expansion Potential: +2.3%
Last updated: January 31, 2026 12:18 PM ET
Data refreshes hourly during market hours. Next update: 1:18 PM
πŸ”₯ Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced CRTO Option Strategies

Professional options setups generated by AI based on today's CRTO price and gamma walls.

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