DKS Stock Analysis: Buy, Sell, or Hold?
DKS - Dick's Sporting Goods, Inc.
$202.00
-3.59 (-1.75%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 10, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: DKS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$333.06
Based on 10.0% avg growth
INTRINSIC VALUE TODAY
$206.81
2.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DKS is currently trading at $202.00, which is considered oversold relative to its 30-day fair value range of $202.93 to $213.87. The stock's valuation (Forward PE: 13.9) is in line with its historical norms (14.0). Remarkably, the market is currently pricing in an annual earnings decline of 0.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $200.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DKS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $237.68 (+15.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DKS is in a strong uptrend. The price is currently testing key support at $200.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: DKS has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $237.68 (+15.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$202.93 -
$213.87
Company Quality Score
56/100
(HOLD)
Options IV Signal
32th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
57.7%
Protect Your Profits
Holding DKS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Options fairly priced (IV 32th percentile)
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($237.68)
Fair Price Analysis
30-Day Fair Range
$202.93 -
$213.87
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$13.11
(6.5%)
Support & Resistance Levels
Support Level
$200.50
Resistance Level
$217.79
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
13.87
Wall Street Target
$237.68
(+15.6%)
Revenue Growth (YoY)
36.3%
Earnings Growth (YoY)
-68.7%
Profit Margin
6.9%
Valuation Discount vs History
-0.4% cheaper
PE vs Historical
13.9 vs 14.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.4%
(market-implied from PE analysis)
1-Year Target
$204.77
(0%)
2-Year Target
$203.95
(-1%)
3-Year Target
$203.13
(-1%)
3-Yr Target (if PE normalizes)
(PE: 14→14)
$205.10
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 16.0%)
$516.58
(+151%)
Base:
(SPY PE: 13.9, Growth: 16.0%)
$321.21
(+56%)
Bear:
(PE: 11.8, Growth: 16.0%)
$273.03
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 16.75 | Current EPS (TTM): $12.29
Bull Case
$273.12
(+33%)
Analyst growth 20.6%, PE expands to 18.4
Base Case
$248.29
(+21%)
Market implied 20.6%, PE stable at 16.8
Bear Case
$139.95
(-32%)
Severe decline -20.0%, PE contracts to 14.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 13.9 to 14.0
Stabilization Target:
$207.58
(+1.0%)
PE Expansion Potential:
+1.0%
Last updated: January 30, 2026 4:12 PM ET
Data refreshes hourly during market hours. Next update: 5:12 PM
Data refreshes hourly during market hours. Next update: 5:12 PM
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Technical Signals Check
Is DKS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Lauren R Hobart
SELL
20083 shares
2025-09-29
Navdeep Gupta
SELL
13334 shares
2025-08-13
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Advanced DKS Option Strategies
Professional options setups generated by AI based on today's DKS price and gamma walls.
