Is DRCT stock a Buy, Sell, or Hold?

Based on our analysis, DRCT is currently a HOLD with moderate confidence. 📊 HOLD: DRCT shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.

What is the fair value of DRCT stock?

Our analysis estimates the fair value range for DRCT to be between $-0.05 and $2.54. The current price is $2.28.

What is the analyst price target for DRCT?

The average Wall Street analyst price target for DRCT is $110.00. This implies a potential upside of 4098.5% from current levels.

DRCT Stock Analysis: Buy, Sell, or Hold?

DRCT - Direct Digital Holdings, Inc. Class A Common Stock

SERVICES-ADVERTISING

$2.28

-0.34 (-12.98%) ▼

HOLD

MODERATE Confidence

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Last Updated: January 30, 2026

Earnings: Mar 31, 2026

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 HOLD: DRCT shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.

In-depth Analysis How we analyze

Valuation Analysis: DRCT is currently trading at $2.28, which is considered extended relative to its 30-day fair value range of $-0.05 to $2.54.

Technical Outlook: Technically, DRCT is in a uptrend. Immediate support is located at $1.58, while resistance sits at $6.04. Short-term momentum is weak, with the stock down 13.0% recently.

Market Sentiment: DRCT has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $110.00 (+4098.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED

Fair Price Range $-0.05 - $2.54

Company Quality Score 54/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 57.9%

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All Signals

BEARISH: Price extended above range
BULLISH: Strong technical setup (75/100)
BULLISH: High volume confirmation
BEARISH: Downward momentum (-13.0%)
BULLISH: Trading 4098.5% below Wall St target ($110.00)
CAUTION: 5-day price weakness (-44.5%) - monitor closely

Fair Price Analysis

30-Day Fair Range $-0.05 - $2.54

Current vs Fair Value EXTENDED

Support & Resistance Levels

Support Level $1.58

Resistance Level $6.04

Current Trend Uptrend

Fundamental Context

Forward P/E (Next Year Est.) -4.76

Wall Street Target $110.00 (+4098.5%)

Revenue Growth (YoY) -12.0%

Earnings Growth (YoY) 302.2%

Profit Margin -26.8%

Last updated: January 31, 2026 2:50 AM ET
Data refreshes hourly during market hours. Next update: 3:50 AM

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Technical Signals Check

Is DRCT showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

Mark D Walker SELL 23000 shares 2025-08-19

Mark D Walker SELL 24313 shares 2025-08-18

Mark D Walker SELL 22369 shares 2025-08-15

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Advanced DRCT Option Strategies

Professional options setups generated by AI based on today's DRCT price and gamma walls.

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