EBAY Stock Analysis: Buy, Sell, or Hold?
EBAY - eBay Inc
$91.22
-3.19 (-3.38%)
▼
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 25, 2026
24d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 2.5% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: EBAY shows positive signals but monitor for confirmation. Market pricing in 2.5% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$114.39
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$71.03
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: EBAY is currently trading at $91.22, which is considered fair relative to its 30-day fair value range of $87.21 to $94.53. The stock's valuation (Forward PE: 16.1) is in line with its historical norms (15.0). At these levels, the market is pricing in 2.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $90.59. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.4% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, EBAY is in a strong uptrend. The price is currently testing key support at $90.59. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.4% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$87.21 -
$94.53
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
63.8%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.4%)
- NEUTRAL: Near Wall St target ($94.73)
- NEUTRAL: Market pricing in 2.5% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$87.21 -
$94.53
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$90.59
Resistance Level
$97.31
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
16.14
Wall Street Target
$94.73
(+0.3%)
Revenue Growth (YoY)
9.5%
Earnings Growth (YoY)
5.4%
Profit Margin
20.4%
Valuation Premium vs History
+2.5% premium
PE vs Historical
16.1 vs 15.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.5%
(market-implied from PE analysis)
1-Year Target
$96.77
(+3%)
2-Year Target
$99.19
(+5%)
3-Year Target
$101.67
(+8%)
3-Yr Target (if PE normalizes)
(PE: 16→15)
PE COMPRESSION
$94.50
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 6.9%)
$159.58
(+69%)
Base:
(SPY PE: 16.1, Growth: 6.9%)
$115.48
(+22%)
Bear:
(PE: 13.7, Growth: 6.9%)
$98.16
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 21.10 | Current EPS (TTM): $4.51
Bull Case
$135.79
(+49%)
Analyst growth 29.7%, PE expands to 23.2
Base Case
$123.45
(+35%)
Market implied 29.7%, PE stable at 21.1
Bear Case
$64.72
(-29%)
Severe decline -20.0%, PE contracts to 17.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 6:11 AM ET
Data refreshes hourly during market hours. Next update: 7:11 AM
Data refreshes hourly during market hours. Next update: 7:11 AM
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Technical Signals Check
Is EBAY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
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SELL
7221 shares
2025-10-06
Cornelius Boone
SELL
4439 shares
2025-09-18
Mazen Rawashdeh
SELL
1910 shares
2025-09-17
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