FC Stock Analysis: Buy, Sell, or Hold?
FC - Franklin Covey Company
$15.52
0.23 (1.50%)
▲
5d:
+14.2%
30d:
+19.2%
90d:
-9.13%
HOLD
MODERATE Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: Apr 01, 2026
TODAY
Smart Money Accumulation
FC is down 8.9% this week, but smart money is accumulating calls. Top strike: $20 2026-04-17 with 4 OI. Call ratio: 100% View Scanner →
Strength: 9.4/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD - EXTENDED: FC is 8.1% above fair value ($14.36). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
📊 HOLD - EXTENDED: FC is 8.1% above fair value ($14.36). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$28.89
Based on 11.5% avg growth
INTRINSIC VALUE TODAY
$17.94
13.5% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FC is currently trading at $15.52, which is considered extended relative to its 30-day fair value range of $11.85 to $14.36. The stock's valuation (Forward PE: 11.8) is in line with its historical norms (12.8). Remarkably, the market is currently pricing in an annual earnings decline of 2.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, FC is in a downtrend. The price is approaching resistance at $15.96. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: FC has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Implied Volatility is high (100th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $28.33 (+82.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, FC is in a downtrend. The price is approaching resistance at $15.96. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: FC has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Implied Volatility is high (100th percentile), indicating expensive options premiums. This environment often favors selling options or covered calls to generate income. Wall Street analysts see significant upside, with an average price target of $28.33 (+82.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$11.85 -
$14.36
Company Quality Score
56/100
(HOLD)
Options IV Signal
100th percentile
(EVENT RISK)
Volume Confirmation
HIGH
Confidence Score
46.2%
All Signals
- BEARISH: Price extended above range (+8.1% above fair value)
- BEARISH: Options expensive (IV 100th percentile)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 82.6% below Wall St target ($28.33)
Fair Price Analysis
30-Day Fair Range
$11.85 -
$14.36
Current vs Fair Value
EXTENDED
Expected Move (7 Days)
±$2.66
(17.1%)
Support & Resistance Levels
Support Level
$11.39
Resistance Level
$15.96
Current Trend
Downtrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
11.76
Wall Street Target
$28.33
(+82.6%)
Revenue Growth (YoY)
-7.3%
Earnings Growth (YoY)
-61.3%
Profit Margin
-0.5%
Valuation Discount vs History
-2.9% cheaper
PE vs Historical
11.8 vs 12.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.9%
(market-implied from PE analysis)
1-Year Target
$15.07
(-3%)
2-Year Target
$14.63
(-6%)
3-Year Target
$14.21
(-9%)
3-Yr Target (if PE normalizes)
(PE: 12→13)
$15.47
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 18.9%)
$49.61
(+220%)
Base:
(SPY PE: 11.8, Growth: 18.9%)
$26.10
(+68%)
Bear:
(PE: 10.0, Growth: 18.9%)
$22.19
(+43%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.8 to 12.8
Stabilization Target:
$16.90
(+8.9%)
PE Expansion Potential:
+8.9%
Share & Embed Analysis
Last updated: March 31, 2026 3:49 AM ET
Data refreshes hourly during market hours. Next update: 4:49 AM
Data refreshes hourly during market hours. Next update: 4:49 AM
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Technical Signals Check
Is FC showing a specific setup today?
Insider Activity (6 Months)
0
Buys
1
Sells
Net
INSIDERS SELLING
Recent Transactions
Michael Sean Merrill Cov…
SELL
7000 shares
2025-11-10
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