FTLF Stock Analysis: Buy, Sell, or Hold?
FTLF - FitLife Brands, Inc. Common Stock
$15.90
0.12 (0.76%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 26, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: FTLF shows positive signals but monitor for confirmation. Market pricing in 1.4% decline. Moderate conviction.
💡 BUY OPPORTUNITY: FTLF shows positive signals but monitor for confirmation. Market pricing in 1.4% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$32.43
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$20.14
21.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: FTLF is currently trading at $15.90, which is considered fair relative to its 30-day fair value range of $15.51 to $16.25. The stock's valuation (Forward PE: 11.7) is in line with its historical norms (12.2). Remarkably, the market is currently pricing in an annual earnings decline of 1.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, FTLF is in a strong downtrend. Immediate support is located at $15.26, while resistance sits at $16.90.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $23.00 (+44.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, FTLF is in a strong downtrend. Immediate support is located at $15.26, while resistance sits at $16.90.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $23.00 (+44.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Fair Price Range
$15.51 -
$16.25
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
72.4%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 44.7% below Wall St target ($23.00)
Fair Price Analysis
30-Day Fair Range
$15.51 -
$16.25
Current vs Fair Value
FAIR
Support & Resistance Levels
Support Level
$15.26
Resistance Level
$16.90
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
11.65
Wall Street Target
$23.00
(+44.7%)
Revenue Growth (YoY)
47.0%
Earnings Growth (YoY)
-57.1%
Profit Margin
9.6%
Valuation Discount vs History
-1.4% cheaper
PE vs Historical
11.7 vs 12.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.4%
(market-implied from PE analysis)
1-Year Target
$15.68
(-1%)
2-Year Target
$15.46
(-3%)
3-Year Target
$15.24
(-4%)
3-Yr Target (if PE normalizes)
(PE: 12→12)
$15.96
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 99.3%)
$102.73
(+546%)
Base:
(SPY PE: 11.6, Growth: 99.3%)
$53.66
(+238%)
Bear:
(PE: 9.9, Growth: 99.3%)
$45.61
(+187%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (23x PE), but valuation improves significantly next year (12x PE) as earnings recover.
Trailing PE: 22.84 | Current EPS (TTM): $0.68
Bull Case
$34.17
(+115%)
Analyst growth 100.0%, PE expands to 25.1
Base Case
$31.06
(+95%)
Market implied 100.0%, PE stable at 22.8
Bear Case
$10.56
(-34%)
Severe decline -20.0%, PE contracts to 19.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 11.6 to 12.2
Stabilization Target:
$16.65
(+4.7%)
PE Expansion Potential:
+4.7%
Last updated: February 01, 2026 4:33 PM ET
Data refreshes hourly during market hours. Next update: 5:33 PM
Data refreshes hourly during market hours. Next update: 5:33 PM
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Technical Signals Check
Is FTLF showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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