HNST Stock Analysis: Buy, Sell, or Hold?
HNST - The Honest Company, Inc. Common Stock
$2.47
0.03 (1.23%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 25, 2026
24d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: HNST shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: HNST shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: HNST is currently trading at $2.47, which is considered oversold relative to its 30-day fair value range of $2.49 to $2.66. The stock's valuation (Forward PE: 27.4) is in line with its historical norms (28.1). Remarkably, the market is currently pricing in an annual earnings decline of 0.8% over the next few years. This pessimistic expectation contrasts with the company's recent 329.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, HNST is in a strong downtrend. Immediate support is located at $2.37, while resistance sits at $2.62.
Market Sentiment: HNST has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $3.87 (+58.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, HNST is in a strong downtrend. Immediate support is located at $2.37, while resistance sits at $2.62.
Market Sentiment: HNST has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $3.87 (+58.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$2.49 -
$2.66
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
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View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 58.5% below Wall St target ($3.87)
Fair Price Analysis
30-Day Fair Range
$2.49 -
$2.66
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$2.37
Resistance Level
$2.62
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
27.45
Wall Street Target
$3.87
(+58.5%)
Revenue Growth (YoY)
-6.7%
Earnings Growth (YoY)
329.7%
Profit Margin
1.8%
Valuation Discount vs History
-0.8% cheaper
PE vs Historical
27.5 vs 28.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.8%
(market-implied from PE analysis)
1-Year Target
$2.42
(-1%)
2-Year Target
$2.40
(-2%)
3-Year Target
$2.38
(-2%)
3-Yr Target (if PE normalizes)
(PE: 27→28)
$2.44
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.4, Growth: -29.5%)
$1.78
(+-27%)
Base:
(SPY PE: 22.3, Growth: -29.5%)
$1.45
(-41%)
Bear:
(PE: 19.0, Growth: -29.5%)
$1.23
(-50%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (41x PE), but valuation improves significantly next year (27x PE) as earnings recover.
Trailing PE: 40.50 | Current EPS (TTM): $0.06
Bull Case
$3.96
(+60%)
Analyst growth 48.2%, PE expands to 44.6
Base Case
$3.60
(+46%)
Market implied 48.2%, PE stable at 40.5
Bear Case
$1.65
(-33%)
Severe decline -20.0%, PE contracts to 34.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 27.4 to 28.1
Stabilization Target:
$2.50
(+2.4%)
PE Expansion Potential:
+2.4%
Last updated: January 31, 2026 1:01 AM ET
Data refreshes hourly during market hours. Next update: 2:01 AM
Data refreshes hourly during market hours. Next update: 2:01 AM
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Technical Signals Check
Is HNST showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
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