NATR Stock Analysis: Buy, Sell, or Hold?
NATR - Nature's Sunshine Products Inc.
$25.22
0.39 (1.57%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 10, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: NATR is fairly valued with market pricing in 4.5% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: NATR is fairly valued with market pricing in 4.5% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$17.19
Based on -4.7% avg growth
INTRINSIC VALUE TODAY
$10.67
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NATR is currently trading at $25.22, which is considered extended relative to its 30-day fair value range of $21.52 to $24.20. From a valuation perspective, the stock is trading at a premium (Forward PE: 25.2) compared to its historical average (22.1). At these levels, the market is pricing in 4.5% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, NATR is in a strong uptrend. The price is approaching resistance at $25.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: NATR has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. However, the stock is trading significantly above the average Wall Street target of $22.50. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, NATR is in a strong uptrend. The price is approaching resistance at $25.30. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: NATR has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. However, the stock is trading significantly above the average Wall Street target of $22.50. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$21.52 -
$24.20
Company Quality Score
64/100
(BUY)
Options IV Signal
50th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
56.5%
Protect Your Profits
NATR is technically overbought (RSI 72). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Options fairly priced (IV 50th percentile)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BEARISH: Trading 10.8% above Wall St target ($22.50)
- NEUTRAL: Market pricing in 4.5% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$21.52 -
$24.20
Current vs Fair Value
EXTENDED
Expected Move (7 Days)
±$1.12
(4.4%)
Support & Resistance Levels
Support Level
$22.20
Resistance Level
$25.30
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
25.22
Wall Street Target
$22.50
(-10.8%)
Revenue Growth (YoY)
12.0%
Earnings Growth (YoY)
30.4%
Profit Margin
3.2%
Valuation Premium vs History
+4.5% premium
PE vs Historical
25.2 vs 22.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.5%
(market-implied from PE analysis)
1-Year Target
$26.35
(+5%)
2-Year Target
$27.54
(+9%)
3-Year Target
$28.78
(+14%)
3-Yr Target (if PE normalizes)
(PE: 25→22)
PE COMPRESSION
$25.22
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 25.2, Growth: -13.4%)
$18.39
(+-27%)
Base:
(SPY PE: 22.3, Growth: -13.4%)
$16.26
(-36%)
Bear:
(PE: 19.0, Growth: -13.4%)
$13.82
(-45%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Trailing PE: 29.75 | Current EPS (TTM): $0.81
Bull Case
$32.73
(+30%)
Analyst growth 23.5%, PE expands to 32.7
Base Case
$29.75
(+18%)
Market implied 23.5%, PE stable at 29.8
Bear Case
$16.39
(-35%)
Severe decline -20.0%, PE contracts to 25.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: February 01, 2026 4:14 AM ET
Data refreshes hourly during market hours. Next update: 5:14 AM
Data refreshes hourly during market hours. Next update: 5:14 AM
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Technical Signals Check
Is NATR showing a specific setup today?
Insider Activity (6 Months)
0
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Bryant J Yates
SELL
4672 shares
2025-08-29
Bryant J Yates
SELL
5000 shares
2025-08-26
Jonathan David Lanoy
SELL
5000 shares
2025-08-13
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Professional options setups generated by AI based on today's NATR price and gamma walls.
