Is NOW stock a Buy, Sell, or Hold?

Based on our analysis, NOW is currently a HOLD with low confidence. 📊 HOLD: NOW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of NOW stock?

Our analysis estimates the fair value range for NOW to be between $104.09 and $116.88. The current price is $104.97.

What is the analyst price target for NOW?

The average Wall Street analyst price target for NOW is $188.67. This implies a potential upside of 89.8% from current levels.

NOW Stock Analysis: Buy, Sell, or Hold?

NOW - SERVICENOW, INC.

SERVICES-PREPACKAGED SOFTWARE

$104.97

5.56 (5.59%) ▲

5d: -5.39%

30d: -2.81%

90d: -31.79%

HOLD

LOW Confidence

Protect Your NOW Gains

Analysis Updated: Mar 30, 2026 12:00 AM ET

Earnings: Apr 22, 2026 22d

Smart Money Accumulation

NOW is down 9.8% this week, but smart money is accumulating calls. Top strike: $130 2026-03-20 with 7,956 OI. Call ratio: 63% View Scanner →

Strength: 6.2/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: NOW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 20.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$221.70

Based on 12.2% avg growth

INTRINSIC VALUE TODAY

$137.66

23.7% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: NOW is currently trading at $104.97, which is considered slightly low relative to its 30-day fair value range of $104.09 to $116.88. From a valuation perspective, the stock is trading at a discount (Forward PE: 19.8) compared to its historical average (29.4). Remarkably, the market is currently pricing in an annual earnings decline of 12.4% over the next few years. This pessimistic expectation contrasts with the company's recent 3.4% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, NOW is in a strong downtrend. Immediate support is located at $98.34, while resistance sits at $118.99. The stock is showing strong short-term momentum, up 5.6% recently.

Market Sentiment: NOW has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $188.67 (+89.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position SLIGHTLY LOW

Fair Price Range $104.09 - $116.88

Company Quality Score 47/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 61.9%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Strong upward momentum (+5.6%)
BULLISH: Trading 89.8% below Wall St target ($188.67)
CAUTION: Recommendation downgraded due to -5.4% 5-day decline

Fair Price Analysis

30-Day Fair Range $104.09 - $116.88

Current vs Fair Value SLIGHTLY LOW

Support & Resistance Levels

Support Level $98.34

Resistance Level $118.99

Current Trend Strong Downtrend

Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 19.80

Wall Street Target $188.67 (+89.8%)

Revenue Growth (YoY) 20.7%

Earnings Growth (YoY) 3.4%

Profit Margin 13.2%

Valuation Discount vs History -12.4% cheaper

PE vs Historical 19.8 vs 29.4 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -12.4% (market-implied from PE analysis)

1-Year Target $89.47 (-10%)

2-Year Target $80.52 (-19%)

3-Year Target $72.47 (-27%)

3-Yr Target (if PE normalizes) (PE: 20→29) $107.61 (+8%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.4, Growth: 20.4%) $196.46 (+98%)

Base: (SPY PE: 19.8, Growth: 20.4%) $173.66 (+75%)

Bear: (PE: 16.8, Growth: 20.4%) $147.61 (+49%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (20x PE) as earnings recover.

Forward PE: 26.32 | Forward EPS (Implied): $4.22

Bull Case $133.97 (+21%)

Analyst growth 15.0%, PE expands to 27.6

Base Case $110.95 (0%)

Market implied 0.0%, PE stable at 26.3

Bear Case $84.88 (-24%)

Severe decline -15.0%, PE contracts to 23.7

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 19.8 to 29.4

Stabilization Target: $147.61 (+48.5%)

PE Expansion Potential: +48.5%

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Last updated: March 30, 2026 4:48 PM ET
Data refreshes hourly during market hours. Next update: 5:48 PM

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Technical Signals Check

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

Ro Khanna BUY 2026-02-24

Paul Fipps SELL 3696 shares 2026-02-23

Paul Fipps SELL 9641 shares 2026-02-18

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