NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$117.01
0.28 (0.24%)
▲
WAIT
LOW Confidence
Last Updated: January 30, 2026
Earnings: Apr 21, 2026
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17 traders called NOW this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: NOW is down 12.1% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: NOW is down 12.1% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$165.22
Based on 10.7% avg growth
INTRINSIC VALUE TODAY
$102.59
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $117.01, which is considered oversold relative to its 30-day fair value range of $127.95 to $152.03. From a valuation perspective, the stock is trading at a discount (Forward PE: 29.2) compared to its historical average (36.8). Remarkably, the market is currently pricing in an annual earnings decline of 7.5% over the next few years. This pessimistic expectation contrasts with the company's recent 15.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NOW is in a strong downtrend. Immediate support is located at $113.13, while resistance sits at $136.63.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $206.29 (+76.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, NOW is in a strong downtrend. Immediate support is located at $113.13, while resistance sits at $136.63.
Market Sentiment: NOW has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $206.29 (+76.7%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$127.95 -
$152.03
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
90.5%
Protect Your Profits
Holding NOW? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 76.7% below Wall St target ($206.29)
- WARNING: Recommendation downgraded due to -12.1% 5-day decline - wait for stabilization
Fair Price Analysis
30-Day Fair Range
$127.95 -
$152.03
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$113.13
Resistance Level
$136.63
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
29.16
Wall Street Target
$206.29
(+76.7%)
Revenue Growth (YoY)
21.8%
Earnings Growth (YoY)
15.9%
Profit Margin
13.7%
Valuation Discount vs History
-7.5% cheaper
PE vs Historical
29.2 vs 36.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.5%
(market-implied from PE analysis)
1-Year Target
$107.98
(-8%)
2-Year Target
$99.88
(-14%)
3-Year Target
$92.39
(-21%)
3-Yr Target (if PE normalizes)
(PE: 29→37)
$116.58
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 29.2, Growth: 17.3%)
$188.44
(+61%)
Base:
(SPY PE: 22.3, Growth: 17.3%)
$144.09
(+23%)
Bear:
(PE: 19.0, Growth: 17.3%)
$122.48
(+5%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (32x PE), but valuation improves significantly next year (29x PE) as earnings recover.
Forward PE: 31.95 | Forward EPS (Implied): $3.66
Bull Case
$141.29
(+21%)
Analyst growth 15.0%, PE expands to 33.6
Base Case
$117.01
(0%)
Market implied 0.0%, PE stable at 32.0
Bear Case
$89.51
(-24%)
Severe decline -15.0%, PE contracts to 28.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 29.2 to 36.8
Stabilization Target:
$147.30
(+26.2%)
PE Expansion Potential:
+26.2%
Last updated: January 31, 2026 3:46 AM ET
Data refreshes hourly during market hours. Next update: 4:46 AM
Data refreshes hourly during market hours. Next update: 4:46 AM
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Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
4
Buys
16
Sells
Net
INSIDERS SELLING
Recent Transactions
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2025-09-25
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2025-09-24
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Advanced NOW Option Strategies
Professional options setups generated by AI based on today's NOW price and gamma walls.
