ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$53.93
0.44 (0.82%)
▲
5d:
+2.12%
30d:
-7.02%
90d:
-10.15%
BUY
HIGH Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Apr 22, 2026
19d
Smart Money Accumulation
ROL is down 3.9% this week, but smart money is accumulating calls. Top strike: $65 2026-05-15 with 144 OI. Call ratio: 83% View Scanner →
Strength: 5.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -5.4% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: ROL trading at deep discount. Market pricing in -5.4% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.93
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$32.24
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $53.93, which is considered slightly low relative to its 30-day fair value range of $53.30 to $58.97. From a valuation perspective, the stock is trading at a discount (Forward PE: 38.1) compared to its historical average (45.1). Remarkably, the market is currently pricing in an annual earnings decline of 5.4% over the next few years. This pessimistic expectation contrasts with the company's recent 9.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a downtrend. The price is currently testing key support at $52.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $63.66 (+19.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, ROL is in a downtrend. The price is currently testing key support at $52.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $63.66 (+19.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$53.30 -
$58.97
Company Quality Score
64/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($63.66)
Fair Price Analysis
30-Day Fair Range
$53.30 -
$58.97
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$52.32
Resistance Level
$54.28
Current Trend
Downtrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
38.12
Wall Street Target
$63.66
(+19.0%)
Revenue Growth (YoY)
9.7%
Earnings Growth (YoY)
9.9%
Profit Margin
14.0%
Valuation Discount vs History
-5.4% cheaper
PE vs Historical
38.1 vs 45.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.4%
(market-implied from PE analysis)
1-Year Target
$50.60
(-5%)
2-Year Target
$47.87
(-11%)
3-Year Target
$45.28
(-15%)
3-Yr Target (if PE normalizes)
(PE: 38→45)
$53.58
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 38.1, Growth: 12.4%)
$75.96
(+42%)
Base:
(SPY PE: 22.4, Growth: 12.4%)
$44.53
(-17%)
Bear:
(PE: 19.0, Growth: 12.4%)
$37.85
(-29%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (49x PE), but valuation improves significantly next year (38x PE) as earnings recover.
Trailing PE: 48.86 | Current EPS (TTM): $1.09
Bull Case
$75.45
(+42%)
Analyst growth 28.8%, PE expands to 53.8
Base Case
$68.59
(+29%)
Market implied 28.8%, PE stable at 48.9
Bear Case
$36.22
(-32%)
Severe decline -20.0%, PE contracts to 41.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 38.1 to 45.1
Stabilization Target:
$63.28
(+18.3%)
PE Expansion Potential:
+18.3%
Share & Embed Analysis
Last updated: April 02, 2026 4:05 PM ET
Data refreshes hourly during market hours. Next update: 5:05 PM
Data refreshes hourly during market hours. Next update: 5:05 PM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
April McClain Delaney
BUY
2026-02-20
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