ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$63.34
0.31 (0.49%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 11, 2026
10d
Get Alerted When ROL Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: ROL is fairly valued with market pricing in 1.1% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: ROL is fairly valued with market pricing in 1.1% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$47.04
Based on 8.1% avg growth
INTRINSIC VALUE TODAY
$29.21
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $63.34, which is considered extended relative to its 30-day fair value range of $60.02 to $62.96. The stock's valuation (Forward PE: 49.2) is in line with its historical norms (47.6). At these levels, the market is pricing in 1.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, ROL is in a strong uptrend. The price is currently testing key support at $61.90. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ROL is in a strong uptrend. The price is currently testing key support at $61.90. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$60.02 -
$62.96
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
Holding ROL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($65.28)
- NEUTRAL: Market pricing in 1.1% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$60.02 -
$62.96
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$61.90
Resistance Level
$63.84
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
49.25
Wall Street Target
$65.28
(+3.6%)
Revenue Growth (YoY)
12.0%
Earnings Growth (YoY)
20.5%
Profit Margin
14.0%
Valuation Premium vs History
+1.1% premium
PE vs Historical
49.3 vs 47.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.1%
(market-implied from PE analysis)
1-Year Target
$63.72
(+1%)
2-Year Target
$64.42
(+2%)
3-Year Target
$65.13
(+3%)
3-Yr Target (if PE normalizes)
(PE: 49→48)
PE COMPRESSION
$62.95
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 49.2, Growth: 12.1%)
$88.90
(+41%)
Base:
(SPY PE: 22.3, Growth: 12.1%)
$40.25
(-36%)
Bear:
(PE: 19.0, Growth: 12.1%)
$34.21
(-46%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (59x PE), but valuation improves significantly next year (49x PE) as earnings recover.
Trailing PE: 58.72 | Current EPS (TTM): $1.07
Bull Case
$82.66
(+31%)
Analyst growth 19.6%, PE expands to 64.6
Base Case
$75.15
(+19%)
Market implied 19.6%, PE stable at 58.7
Bear Case
$42.72
(-33%)
Severe decline -20.0%, PE contracts to 49.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 9:28 AM ET
Data refreshes hourly during market hours. Next update: 10:28 AM
Data refreshes hourly during market hours. Next update: 10:28 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
1
Buys
1
Sells
0
Net
NEUTRAL
Recent Transactions
Lisa C. McClain
BUY
2025-09-25
Julie Johnson
SELL
2025-09-25
Top Rated Personal Services Stocks
Top-rated stocks in Personal Services by analyst ratings.
Advanced ROL Option Strategies
Professional options setups generated by AI based on today's ROL price and gamma walls.
