ROL Stock Analysis: Buy, Sell, or Hold?
ROL - Rollins, Inc.
$53.04
0.58 (1.11%)
â˛
5d:
-0.32%
30d:
-12.89%
90d:
-12.48%
HOLD
MODERATE Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: Apr 22, 2026
22d
Smart Money Accumulation
ROL is down 3.9% this week, but smart money is accumulating calls. Top strike: $65 2026-05-15 with 144 OI. Call ratio: 83% View Scanner →
Strength: 5.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
đ HOLD: ROL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
đ HOLD: ROL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$51.95
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$32.26
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROL is currently trading at $53.04, which is considered oversold relative to its 30-day fair value range of $53.76 to $59.77. From a valuation perspective, the stock is trading at a discount (Forward PE: 37.8) compared to its historical average (45.3). Remarkably, the market is currently pricing in an annual earnings decline of 5.8% over the next few years. This pessimistic expectation contrasts with the company's recent 9.9% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, ROL is in a downtrend. The price is currently testing key support at $52.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $63.66 (+20.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ROL is in a downtrend. The price is currently testing key support at $52.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: ROL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $63.66 (+20.0%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$53.76 -
$59.77
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding ROL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($63.66)
Fair Price Analysis
30-Day Fair Range
$53.76 -
$59.77
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$52.32
Resistance Level
$56.12
Current Trend
Downtrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
37.78
Wall Street Target
$63.66
(+20.0%)
Revenue Growth (YoY)
9.7%
Earnings Growth (YoY)
9.9%
Profit Margin
14.0%
Valuation Discount vs History
-5.8% cheaper
PE vs Historical
37.8 vs 45.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.8%
(market-implied from PE analysis)
1-Year Target
$49.96
(-6%)
2-Year Target
$47.07
(-11%)
3-Year Target
$44.34
(-16%)
3-Yr Target (if PE normalizes)
(PE: 38â45)
$53.16
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 37.8, Growth: 12.4%)
$75.31
(+42%)
Base:
(SPY PE: 22.4, Growth: 12.4%)
$44.55
(-16%)
Bear:
(PE: 19.0, Growth: 12.4%)
$37.86
(-29%)
đ
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (49x PE), but valuation improves significantly next year (38x PE) as earnings recover.
Trailing PE: 48.86 | Current EPS (TTM): $1.09
Bull Case
$75.45
(+42%)
Analyst growth 28.8%, PE expands to 53.8
Base Case
$68.59
(+29%)
Market implied 28.8%, PE stable at 48.9
Bear Case
$36.22
(-32%)
Severe decline -20.0%, PE contracts to 41.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
đĄ
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 37.8 to 45.3
Stabilization Target:
$63.59
(+19.9%)
PE Expansion Potential:
+19.9%
Share & Embed Analysis
Last updated: March 30, 2026 5:41 PM ET
Data refreshes hourly during market hours. Next update: 6:41 PM
Data refreshes hourly during market hours. Next update: 6:41 PM
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Technical Signals Check
Is ROL showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Elizabeth B Chandler
SELL
14201 shares
2026-02-25
Ro Khanna
BUY
2026-02-24
April McClain Delaney
BUY
2026-02-20
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