SHCO Stock Analysis: Buy, Sell, or Hold?
SHCO - Soho House & Co Inc.
$8.99
-0.01 (-0.11%)
▼
BUY
MODERATE Confidence
Last Updated: January 28, 2026
Earnings: Mar 12, 2026
Get Alerted When SHCO Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
💡 BUY OPPORTUNITY: SHCO shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
💡 BUY OPPORTUNITY: SHCO shows positive signals but monitor for confirmation. Company currently unprofitable (negative forward earnings). Moderate conviction.
In-depth Analysis How we analyze
Valuation Analysis: SHCO is currently trading at $8.99, which is considered slightly high relative to its 30-day fair value range of $8.32 to $9.15.
Technical Outlook: Technically, SHCO is in a strong uptrend. The price is approaching resistance at $9.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SHCO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SHCO is in a strong uptrend. The price is approaching resistance at $9.00. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: SHCO has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$8.32 -
$9.15
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.7%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($9.00)
Fair Price Analysis
30-Day Fair Range
$8.32 -
$9.15
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$7.83
Resistance Level
$9.00
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
-89.90
Wall Street Target
$9.00
(+0.1%)
Revenue Growth (YoY)
11.2%
Profit Margin
-6.0%
Last updated: January 31, 2026 7:45 AM ET
Data refreshes hourly during market hours. Next update: 8:45 AM
Data refreshes hourly during market hours. Next update: 8:45 AM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is SHCO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
Top Rated Lodging Stocks
Top-rated stocks in Lodging by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
MAR
Marriott International I… |
HOLD
27 analysts |
$316 | 62 BUY |
|
HLT
Hilton Worldwide Holding… |
HOLD
26 analysts |
$296 | 61 BUY |
|
ATAT
Atour Lifestyle Holdings… |
STRONG BUY
15 analysts |
$49 | 53 HOLD |
|
HTHT
Huazhu Group Ltd |
STRONG BUY
17 analysts |
$52 | 49 HOLD |
|
WH
Wyndham Hotels & Resorts… |
STRONG BUY
15 analysts |
$93 | 44 HOLD |
Advanced SHCO Option Strategies
Professional options setups generated by AI based on today's SHCO price and gamma walls.