SHO Stock Analysis: Buy, Sell, or Hold?
SHO - Sunstone Hotel Investors, Inc.
$8.77
-0.19 (-2.12%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 27, 2026
26d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SHO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SHO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: SHO is currently trading at $8.77, which is considered oversold relative to its 30-day fair value range of $8.94 to $9.28. The stock's valuation (Forward PE: 68.9) is in line with its historical norms (66.7). At these levels, the market is pricing in 1.1% annual earnings growth.
Technical Outlook: Technically, SHO is in a downtrend. The price is currently testing key support at $8.74. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SHO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $10.00 (+11.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SHO is in a downtrend. The price is currently testing key support at $8.74. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SHO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $10.00 (+11.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$8.94 -
$9.28
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
58.1%
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View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($10.00)
- BULLISH: Expecting earnings turnaround to 1.1% growth with 1.3% revenue growth
Fair Price Analysis
30-Day Fair Range
$8.94 -
$9.28
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$8.74
Resistance Level
$9.46
Current Trend
Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
68.92
Wall Street Target
$10.00
(+11.6%)
Revenue Growth (YoY)
1.3%
Earnings Growth (YoY)
-72.7%
Profit Margin
1.9%
Valuation Premium vs History
+1.1% premium
PE vs Historical
68.9 vs 66.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.1%
(market-implied from PE analysis)
1-Year Target
$9.06
(+1%)
2-Year Target
$9.16
(+2%)
3-Year Target
$9.26
(+3%)
3-Yr Target (if PE normalizes)
(PE: 69→67)
PE COMPRESSION
$8.96
(0%)
Earnings growth offset by PE compression
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (182x PE), but valuation improves significantly next year (69x PE) as earnings recover.
Forward PE: 181.82 | Forward EPS (Implied): $0.05
Bull Case
$10.59
(+21%)
Analyst growth 15.0%, PE expands to 190.9
Base Case
$8.77
(0%)
Market implied 0.0%, PE stable at 181.8
Bear Case
$6.71
(-24%)
Severe decline -15.0%, PE contracts to 163.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 2:45 PM ET
Data refreshes hourly during market hours. Next update: 3:45 PM
Data refreshes hourly during market hours. Next update: 3:45 PM
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Technical Signals Check
Is SHO showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced SHO Option Strategies
Professional options setups generated by AI based on today's SHO price and gamma walls.