SONO Stock Analysis: Buy, Sell, or Hold?
SONO - Sonos, Inc. Common Stock
$12.70
-0.11 (-0.86%)
▼
5d:
-3.2%
30d:
-19.37%
90d:
-29.48%
HOLD
MODERATE Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: May 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SONO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SONO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$13.11
Based on -9.0% avg growth
INTRINSIC VALUE TODAY
$8.14
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONO is currently trading at $12.70, which is considered oversold relative to its 30-day fair value range of $13.33 to $15.28. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.7) compared to its historical average (49.1). Remarkably, the market is currently pricing in an annual earnings decline of 33.2% over the next few years. This pessimistic expectation contrasts with the company's recent 87.5% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $12.44. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $19.38 (+52.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SONO is in a strong uptrend. The price is currently testing key support at $12.44. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $19.38 (+52.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$13.33 -
$15.28
Company Quality Score
41/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 52.6% below Wall St target ($19.38)
Fair Price Analysis
30-Day Fair Range
$13.33 -
$15.28
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$12.44
Resistance Level
$13.89
Current Trend
Strong Uptrend
Technical data as of
Mar 27, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.68
Wall Street Target
$19.38
(+52.6%)
Revenue Growth (YoY)
-0.9%
Earnings Growth (YoY)
87.5%
Profit Margin
-1.2%
Valuation Discount vs History
-33.2% cheaper
PE vs Historical
14.7 vs 49.1
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-33.2%
(market-implied from PE analysis)
1-Year Target
$11.43
(-10%)
2-Year Target
$10.29
(-19%)
3-Year Target
$9.26
(-27%)
3-Yr Target (if PE normalizes)
(PE: 15→49)
$30.96
(+144%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: -22.1%)
$14.13
(+11%)
Base:
(SPY PE: 14.7, Growth: -22.1%)
$9.26
(-27%)
Bear:
(PE: 12.5, Growth: -22.1%)
$7.87
(-38%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.7 to 49.1
Stabilization Target:
$42.47
(+234.4%)
PE Expansion Potential:
+234.4%
Share & Embed Analysis
Last updated: March 30, 2026 7:04 AM ET
Data refreshes hourly during market hours. Next update: 8:04 AM
Data refreshes hourly during market hours. Next update: 8:04 AM
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Technical Signals Check
Is SONO showing a specific setup today?
Insider Activity (6 Months)
16
Buys
1
Sells
+
Net
INSIDERS BUYING
Recent Transactions
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BUY
125000 shares
2026-03-17
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BUY
13920 shares
2026-03-16
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BUY
90000 shares
2026-03-13
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