USNA Stock Analysis: Buy, Sell, or Hold?
USNA - USANA Health Sciences Inc
$16.90
-0.32 (-1.86%)
▼
5d:
-2.2%
30d:
-12.57%
90d:
-13.91%
BUY
HIGH Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Apr 28, 2026
21d
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: USNA trading at deep discount. Market pricing in -12.7% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: USNA trading at deep discount. Market pricing in -12.7% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$49.63
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$30.81
45.2% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: USNA is currently trading at $16.90, which is considered slightly low relative to its 30-day fair value range of $16.69 to $19.20. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.1) compared to its historical average (9.2). Remarkably, the market is currently pricing in an annual earnings decline of 12.7% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, USNA is in a downtrend. The price is currently testing key support at $16.60. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $39.00 (+130.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, USNA is in a downtrend. The price is currently testing key support at $16.60. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $39.00 (+130.8%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$16.69 -
$19.20
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 130.8% below Wall St target ($39.00)
Fair Price Analysis
30-Day Fair Range
$16.69 -
$19.20
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$16.60
Resistance Level
$17.79
Current Trend
Downtrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.10
Wall Street Target
$39.00
(+130.8%)
Revenue Growth (YoY)
5.9%
Earnings Growth (YoY)
-3.7%
Profit Margin
1.2%
Valuation Discount vs History
-12.7% cheaper
PE vs Historical
6.1 vs 9.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-12.7%
(market-implied from PE analysis)
1-Year Target
$15.21
(-10%)
2-Year Target
$13.69
(-19%)
3-Year Target
$12.32
(-27%)
3-Yr Target (if PE normalizes)
(PE: 6→9)
$18.58
(+10%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.6, Growth: 38.5%)
$151.38
(+796%)
Base:
(SPY PE: 6.1, Growth: 38.5%)
$44.90
(+166%)
Bear:
(PE: 5.2, Growth: 38.5%)
$38.16
(+126%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (29x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 29.16 | Current EPS (TTM): $0.58
Bull Case
$37.20
(+114%)
Analyst growth 100.0%, PE expands to 32.1
Base Case
$33.82
(+95%)
Market implied 100.0%, PE stable at 29.2
Bear Case
$11.50
(-34%)
Severe decline -20.0%, PE contracts to 24.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.1 to 9.2
Stabilization Target:
$25.48
(+50.8%)
PE Expansion Potential:
+50.8%
Share & Embed Analysis
Last updated: April 06, 2026 12:38 AM ET
Data refreshes hourly during market hours. Next update: 1:38 AM
Data refreshes hourly during market hours. Next update: 1:38 AM
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Technical Signals Check
Is USNA showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
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SELL
4461 shares
2026-02-20
David Mulham Mulham
SELL
873 shares
2025-12-10
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SELL
2000 shares
2025-11-10
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